Position Summary

The CRM Manager, iGaming is responsible for planning, executing, analyzing and continually optimizing results-driven CRM, lifecycle and promotional marketing campaigns across PureCasino.ca's casino and sportsbook products, while also supporting integrated player engagement across Pure's online and physical casino ecosystem.

This role owns the day-to-day use and ongoing development of Optimove, using segmentation, journey automation, campaign orchestration and player data to deliver relevant, compliant player touchpoints across email, SMS, push, and other owned channels. Working closely with the Director of iGaming, Marketing Manager, VIP Manager, retail marketing and player development teams and platform partners, the CRM Manager will help drive registration-to-deposit conversion, retention, play frequency, cross-sell, reactivation, player value and bonus efficiency, while identifying opportunities to enhance play both online and onsite based on a more complete view of each player's activity and preferences.

Key Responsibilities

CRM Strategy & Campaign Execution

Optimove, Segmentation & Channel Ownership

Retail Integration & 360-Degree Player Engagement

Promotions, Bonus Management & Player Value

Measurement, Analysis & Optimization

Regulatory & Compliance Responsibilities

Required Qualifications

Preferred Qualifications

Ideal Candidate Profile

The ideal candidate is a hands-on CRM operator from a regulated iGaming environment who has personally managed and optimized player journeys and promotional campaigns inside a CRM platform. This is not a purely strategic or agency-management role; Pure is a lean launch team, and the CRM Manager must be comfortable being in the platform daily while also thinking commercially about player value, retention, reinvestment and long-term program performance.

This person should be entrepreneurial, analytical, compliance-minded and highly execution-oriented. They should understand the casino and sports betting categories, have a genuine interest in the player experience, and be able to translate product, promotional, retail and data opportunities into practical CRM activity. They should be comfortable taking direction, collaborating across online and retail teams, raising recommendations constructively and operating with urgency in a fast-moving launch environment.

The successful candidate will also be expected to participate in required provincial training, including responsible gambling, AML, privacy and any other regulatory or operational training required for the role.