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"Are media teams built to handle the tools and the technology? Are they equipped with the digital knowledge to succeed? As part of our research with Ad Perceptions, we took an in-depth look at the state of digital media teams including how they’re currently constructed and what needs to change as the digital landscape evolves." Read more: http://glassdoor.com/slink.htm?key=vQ7pb.
“Facebook’s changes to its organic News Feed make it even more important to craft a solid, full-funnel paid social strategy in order to ensure that marketing teams and organizations are reaching customers where they spend their time—whether that’s on Facebook, Instagram or other social applications and websites.” Read more from Centro’s Amy Rumpler on Adweek: http://glassdoor.com/slink.htm?key=vQ7XL
What is a private marketplace? Read more on our blog: http://glassdoor.com/slink.htm?key=vQs7d
Centro's CEO, Shawn Riegsecker, discusses the origins of the company, the evolution of our technology for digital advertising, and the advice he would give to his 20-year-old self. Listen to Nathan Latka's 'the Top' podcast here: http://glassdoor.com/slink.htm?key=vQUkb
Centro published data showing that nearly all large digital ad spenders will adopt more programmatic advertising capabilities in-house over the next 12 months. Available in the report, “Tech, Programmatic and Expectations,” the data was compiled from a survey conducted with research firm Advertiser Perceptions. Get the highlights and download the report here: http://glassdoor.com/slink.htm?key=vQUaZ
"The digital landscape is cluttered and complex, and agencies haven’t found a controlled and effective way to do digital. And, combined with the different and disconnected systems we use in our everyday jobs, it’s nearly impossible to find time to step back, figure out what works, what doesn’t – and what should have been thrown out 10 years ago." Read more: http://glassdoor.com/slink.htm?key=vQ2os
"This philanthropic initiative encourages employees, with the help of regional liaisons in each office, to commit their time and fundraising efforts to various associations, charities, and organizations. In return, Centro matches a portion of some of the funds raised." Read more: http://glassdoor.com/slink.htm?key=vQLhk
"After 12 months, 10 webinars, almost 6,000 registrants, and 2,400 attendees, 3Ton30 has concluded for the year. And while we’re already hard at work to bring you even more digital insights in 2018, there’s nothing stopping you from catching up on all the great content from the past year in the meantime." Read more: http://glassdoor.com/slink.htm?key=vQLAI