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Centro announced more than 100 new agencies have signed up to use Basis to converge their digital media planning, buying, trading, operations, campaign analytics and business intelligence into a singular platform. Read our press release: http://glassdoor.com/slink.htm?key=vQhdw
"Centro has signed on 100 agencies for self-serve software contracts in the first three quarters of 2018. The growth has promoted the company to budget between 140 and 150 employees to the payroll in 2019. Shawn Riegsecker, Centro CEO, said the company’s growth is partially attributable to its platform Basis. It automates direct-to-vendor media buying, programmatic advertising, and universal campaign reporting that includes search and social, business intelligence reporting, and media operations." Read more in MediaPost: http://glassdoor.com/slink.htm?key=vQJFi
"In April 2018, Centro surveyed 50 US digital marketers who work on political campaigns and more than three-fourths of respondents said that programmatic advertising will be a key part of their midterm strategies. Grace Briscoe, vice president of candidates and causes at Centro, spoke to eMarketer about how political advertisers are approaching digital ad buying." Read more in eMarketer: http://glassdoor.com/slink.htm?key=vQSVJ
Centro, a Chicago-based advertising technology company, is giving its 700 employees a half-day off on Election Day to encourage voter turnout among its mostly millennial workforce. About 300 employees are in Chicago, with the rest scattered across more than 20 states. “We’re going to turn Election Day into a national holiday for our employees,” said Centro’s CEO, Shawn Riegsecker. Read more in Chicago Tribune: http://glassdoor.com/slink.htm?key=vQqo8
"At Centro, we enacted a new policy this week where we are making Election Day in the U.S. and Canada a national holiday going forward. For all national election days, our employees are getting a half-day paid time-off so they have the requisite time, space and freedom to vote." Read more on Centro's blog: http://glassdoor.com/slink.htm?key=vQqUu
“Knowing how to execute a programmatic-driven campaign isn’t a requirement for a career in the ad tech ecosystem. But it helps a lot, whether you end up running campaigns or supporting the people who do. Here’s a lesson plan to help people on their professional path toward programmatic advertising.” Read more from Centro's Steve Monti in MediaPost: http://glassdoor.com/slink.htm?key=vQxgG
"Centro announced the availability of proprietary audience data targeting segments. Interest Segments by Centro targets consumers based on past digital content consumption within an appropriate relevant period of time about relevant topics — giving advertisers a comprehensive view of customer’s interests, life stages and personalities." Read our press release: http://glassdoor.com/slink.htm?key=vQxX2
"This month’s topic: blockchain. We talked to Ben Bring, Centro’s VP of client services, for the break down." http://glassdoor.com/slink.htm?key=vQQ8a
"Centro announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Summer 2018. In each of G2 Crowd’s quarterly DSP reports from the past year, Basis, Centro’s digital media platform, received the highest G2 score in this category. A leading business software review platform, G2 Crowd regularly evaluates programmatic advertising technology systems using customer reviews and feedback. Read more: http://glassdoor.com/slink.htm?key=vQQdA
“As programmatic media becomes an industry mainstay, more marketers want to engage with programmatic through a self-service model utilizing their own staff to operate demand-side platforms (DSPs). Organizations wanting to try programmatic advertising on their own can review these four pillars to assess overall readiness.” Read more in MediaPost: http://glassdoor.com/slink.htm?key=vQIwu
