Basis Technologies Overview

  • www.centro.net
  • Chicago, IL
  • 501 to 1000 Employees
  • 2001
  • Company - Private
  • Internet
  • $100 to $500 million (USD)

Centro is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our ...
Mission: We want to provide a unified software platform that helps marketers buy media across all inventory, on all channels, with all ad formats, to achieve any campaign objective.

Company Updates

November 8, 2021
KEY NOT FOUND: company-updates.categories.company-news
Centro (now Basis Technologies) won an AdExchanger Award for Best Educational Tool or Program. Basis Certified, which was also a 2020 AdExchanger Award finalist, is a world-class digital advertising education program designed to elevate the knowledge and capabilities of marketers. Attendees completing the program feel more empowered to manage high-performing campaigns. When COVID-19 hit, Basis Technologies responded quickly to office shutdowns and stay-at-home orders by bringing educational programming to professionals nationwide to their home offices. If people can’t come to Basis Certified, Basis Certified comes to them.
Shared image - News - Basis Technologies
News - Basis Technologies
basis.net
November 2, 2021
KEY NOT FOUND: company-updates.categories.company-news
From MediaPost: Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers. “Marketing is a battle of perception in the minds of your customers and decision makers in the industry,” said Shawn Riegsecker, CEO at Basis, quoting from a book by Al Ries and Jack Trout. “Perception is reality and everything else is just an illusion.” Riegsecker said that the executive team needed to either spend years, energy and marketing dollars repositioning Centro as the industry changed, or rebrand the company with the name of the signature platform, Basis, which launched in early 2018.
Shared image - Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
www.mediapost.com

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Basis Technologies Reviews

3.8
70%
Recommend to a Friend
91%
Approve of CEO
Shawn Riegsecker
Shawn Riegsecker
233 Ratings
5.0
Former Employee, more than 5 years

"Great place to work"

May 19, 2021 - Director in Toronto, ON
Recommends
Positive Outlook
Approves of CEO

Pros

big org, progressive, cares about employees, strong culture and values,

Cons

big org, gotta shine to get noticed,... is that really a con!?
See All 316 Reviews

Diversity & Inclusion at Basis Technologies

3.6
(27 reviews)

Diversity & Inclusion FAQs

All answers shown come directly from Basis Technologies Reviews and are not edited or altered.

Does there seem to be diversity at Basis Technologies?

...Weak leadership that has grown up at the organization (causing serious knowledge gaps in strategic management), minimal diversity and efforts around this are performative (minus a few voices that try to drive honest conversation but seem to be overpowered by leadership fragility), low pay in most areas....Read More

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Basis Technologies Photos

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Basis Technologies Interviews

Experience
Positive51%
Negative29%
Neutral20%
Getting an Interview
Applied online63%
Employee Referral18%
Recruiter13%
Difficulty
2.8
Average
HardAverageEasy

  1. Analyst Interview

    Anonymous Employee in Scarborough, ON
    No Offer
    Negative Experience
    Average Interview

    Interview

    There were 4 stages - phone screen, one-on-one with the hiring manager, take home assignment, and the final panel interview.

    The last stage is a panel interview with 5 different people you won’t be working with directly but you must impress them to get the job. Every thing went smoothly except the final stage which is a mess. The schedules were mixed up and one person did not have the meeting invite and sent a new one 15 minutes into the original one. You could also tell there’s a person listening in in the same room because they were looking at each other and giggling at my responses. There was also a dog running around in the same room. Very rude and unprofessional.

    Very time-consuming and long process which ended up as a complete waste of time because one person was not impressed.
    Interview

    Search “most common behavioural interview questions”.

    Answer Question

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Basis Technologies Awards & Accolades

  • Best Medium Workspaces - #8Fortune and Great Place to Work2014
  • Best Places to WorkCrain's Chicago Business2014
  • Best Company CultureMoxie Awards by Built In Chicago2014
  • Best Place to Work - #1Advertising Age2014
  • Best Places to Work - No. 46Crain's Chicago Business2021

Popular Careers with Basis Technologies Job Seekers

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Basis Technologies FAQ

(34 Questions)

All answers shown come directly from Basis Technologies Reviews and are not edited or altered.

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What is health insurance like at Basis Technologies?

...The benefits are unbeatable and are truly put in place to make you grow as a person too (free yoga, free gym money, amazing health insurance, etc!)...

August 5, 2019

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