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"Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and overarching business goals. While company goals may differ, Centro can offer you a tested framework to create the optimum marketing budget for your business. Develop your plan, and consider your priorities, marketing channels—and even the average advertising cost of your competitors." Read more on our blog: http://glassdoor.com/slink.htm?key=vQIAY
“Ads.txt is sort of the store directory. It’s Rolex saying here are the authorized places to buy a Rolex. But the [authorized] store could be selling fake Rolexes on the side. Ads.cert is the certificate of authenticity traceable back to the manufacturer,” said Ian Trider, director of RTB platform operations at Centro and member of the IAB Tech Lab’s OpenRTB working group. Read more in Digiday: http://glassdoor.com/slink.htm?key=vQmsW
"There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to clear the air. Which brings us here—about to shed light on a few of the grey areas within the complex digital ad world we all know and love. Let’s bust some myths!" Read more on our blog: http://glassdoor.com/slink.htm?key=vQG22
"A decade after agencies established independent “trading desks” and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams -- either explicitly or implicitly -- according to media-buying strategists at U.S. agencies surveyed last month by Forrester Research for media-buying technology platform Centro." Read more in MediaPost: http://glassdoor.com/slink.htm?key=vQ1rc
“In April, Centro surveyed over 50 US digital marketers who work on political campaigns. More than three-fourths of respondents said that programmatic advertising will be a key component of their midterm strategy. About seven in 10 said their overall digital budgets will increase this election season compared with last year’s.” Read more in eMarketer. http://glassdoor.com/slink.htm?key=vQ1eC
“When The Basement became Schlage’s agency of record in 2017, it transitioned the door hardware brand’s ad-buying strategy from traditional linear TV to programmatic, resulting in a year-over-year sales growth of about 9% online and more than 30% in stores. Together with Centro, a media-buying technology, The Basement set out to integrate parts of the campaign strategy that brought in social, search, traditional, and out-of-home strategies.” Read more in MediaPost. http://glassdoor.com/slink.htm?key=vQp1U
"Centro announced the addition of Steven Jones as VP of product development. A veteran technology architect and SaaS product developer, Steven has a 25-year career building software for large scale industries. He is joining Centro’s multi-disciplined technology and product team that is ramping for additional growth in the next six months, with nearly 20 open positions in engineering, product design, IT and more. Including other business groups, Centro aims to add 60+ new team members this year." Read our press release: http://glassdoor.com/slink.htm?key=vQpUJ
"In June, we kick off another summer of our internship program. As we get ready to welcome our new “Centerns,” let’s take a look at what our 2017 Centerns have been up to! We talked to a few of them that were hired full-time following their internships." Read more: http://glassdoor.com/slink.htm?key=vQTrz
"As Centrons, we have a multitude of reasons to be proud of ourselves and our company – from our constant community-improving endeavors, to the awards we win for being one of the best places to work in the U.S. Our culture plays an enormous factor in everything that we do, and there is definitely a difference when our employees are no longer surrounded by fellow Centrons. Don’t take my word for it; just ask some of our Boomerangs!" Read more: http://glassdoor.com/slink.htm?key=vQTPk
“The death of media-buying direct from publishers, at the hands of so-called private marketplaces (PMPs) and even open real-time bidding (RTB), is greatly exaggerated. Indeed there’s data indicating that programmatic buying is growing and becoming the most popular way to buy digital media. But there are a lot of factors that complicate the argument.” Read more from Centro’s Christine Kim in PerformanceIN: http://glassdoor.com/slink.htm?key=vQKzT
