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Centro announced that its Basis programmatic ad platform has licensed cross-device marketing technology from Tapad. Media professionals using Basis can now drive better performance by identifying a person across the different devices he or she uses, serving ads in the most optimum environment, then analyzing performance to see what ad worked best based on creative, device, location and time of day. Read more: http://glassdoor.com/slink.htm?key=vQWoe
Centro announced an integration with Pixalate to give users of its Basis programmatic ad platform real-time, post-bid viewability reporting. Pixalate is a global intelligence platform and ad fraud-protection provider offering a comprehensive suite of products that bring transparency to programmatic advertising. Centro’s Basis gain access to technology to measure when ads are viewable. Read more: http://glassdoor.com/slink.htm?key=vQWyk
Centro announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Spring 2018. This is the second straight quarter that Basis, Centro’s programmatic ad platform, has been the best-reviewed software in this category on G2 Crowd. A leading business software review platform, G2 Crowd regularly evaluates programmatic advertising technology systems using customer reviews and feedback. Read our press release: http://glassdoor.com/slink.htm?key=vQ6pB
“Plenty of people head off to work each day in a sea of cubicles…. But a couple of Chicago companies are making their workplaces some of the coolest places around!” Check out Centro on ABC 7’s '190 North.' The video segment is the second one from the top: http://glassdoor.com/slink.htm?key=vQ6n4
"Centro announced that it has been awarded with the “Certified Against Piracy” seal from the Trustworthy Accountability Group (TAG). This is Centro’s second TAG seal, after being “Certified Against Ad Fraud” last year. TAG (http://glassdoor.com/slink.htm?key=vQf2B) is an advertising industry initiative to fight criminal activity in the digital advertising supply chain." Read more: http://glassdoor.com/slink.htm?key=vQf2F
"As a digital media professional, what would it mean for you to have a full set of digital tools at your disposal?" Read more: http://glassdoor.com/slink.htm?key=vQzTf
Centro announced the launch of Centro Institute, an education program designed to enhance the digital media intelligence of professionals in the advertising industry. The multi-pronged catalog of events consists of workshops, regional summits, monthly webinars and a certification program — all designed for workers across all levels of expertise in digital media. Read more: http://glassdoor.com/slink.htm?key=vQwMl
"Marketers are always on the hunt for data that can improve their audience-buying strategies, but many find their campaign reports to be wanting. In a January 2018 survey of US agency and marketing professionals by Centro and Advertiser Perceptions, 73% of respondents cited getting better insights and reporting deliverables from data sources and analytics as a challenge of programmatic ad management. The thoroughness of campaign reports is likely only going to become more consequential since programmatic advertising is on track to account for more than 80% of total digital display ad spending in the US this year, eMarketer estimates." Read more in eMarketer: http://glassdoor.com/slink.htm?key=vQwBC
We received a lot of questions during our February Centro Institute webinar. We’ve enlisted our speaker, Christine Kim, to answer questions on our blog. Read more: http://glassdoor.com/slink.htm?key=vQj7r
"Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP." Read more in Marketing Land: http://glassdoor.com/slink.htm?key=vQNSw
