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Centro announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics through a single interface. New platform integrations give advertisers access to more global ad opportunities—with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including iHeartMedia, Targetspot, and TuneIn). Read more: http://glassdoor.com/slink.htm?key=vMAhc
"Marketers know they need to be active on social media, but what exactly does that mean? Sure, it’s important to engage with your audiences and comment when discussions arise, but there are customer conversion opportunities you may be missing if you’re not utilizing the power of social media ads. You can’t just slap an ad on the Internet and call it ‘good.’ There are best (and worst) practices that can bolster sales or ruin reputation." Read more from Centro's Amy Rumpler: http://glassdoor.com/slink.htm?key=vMAe1
Centro announced that more than 4,000 professionals participated in its 2018 education events. Centro Institute provides digital media and advertising education to planners, buyers, directors and executives. It fits the needs of various experience levels so that marketing organizations can ramp up their teams quickly or augment their capabilities. The event schedule has been significantly expanded in 2019 to meet demand, with sessions such as conferences, workshops, and webinars that accommodate both Centro clients and the general public. Read more: http://glassdoor.com/slink.htm?key=vMalu
What is ads.txt and how does it protect advertisers and publishers? Centro's Ian Trider offers some insight. Read more in The Drum: http://glassdoor.com/slink.htm?key=vQZuu
Centro is dominating the DSP market! We have the #1 rank in the category on G2 Crowd's Winter 2019 report. G2 Crowd scores products and vendors based on reviews gathered from its user community. Learn more here: http://glassdoor.com/slink.htm?key=vQoAi
Centro earns Chicago’s #2 Best Place to Work on Built in Chicago’s 2019 list. Built In’s “Best Places to Work” list rates companies based on their employer benefits and employee submitted compensation data. Rank is determined by the combined score in each of these categories. Read more in Built in Chicago. http://glassdoor.com/slink.htm?key=vQ3rF Find out why you should work here. We've got positions open throughout North America.
"Shawn Riegsecker may be the world’s most durable ad tech founder, but he didn’t plan it that way. Riegsecker founded Centro in 2001 to automate the manual work required to plan and buy local digital ads. After years of development, he scrapped and reengineered the platform with programmatic in mind." Listen more on the AdExchanger podcast: http://glassdoor.com/slink.htm?key=vQ3eY
This month’s topic? Amazon Advertising Platform. We brought in Centro’s programmatic solutions director, Lindsey Freed, to give us the breakdown. Read more: http://glassdoor.com/slink.htm?key=vQOQu
Centro's Ian Trider lends some thoughts about the role of Apple in the industry's fight agains ad fraud. Read more in AdAge: http://glassdoor.com/slink.htm?key=vQOD8
This month’s topic? Machine learning. We brought in Centro’s VP of customer success, Steve Monti, to give us the breakdown. Read more: http://glassdoor.com/slink.htm?key=vQhIR
