Consider this a lighthouse warning and avoid sinking your own ship - Anonymous employee Hootsuite Employee Review

2.0
Feb 5, 2018
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

One of the things that really stands out here is the culture, they have it in abundance. Beer Fridays, summer local retreats, good vacation, pension & benefits. The WeWork office in London has spectacular views of St Katherines dock and the Tower of London. Also they have a great approach with moving staff around if you are good, you can change career track or even location if the job warrants it.

Cons

If you are in Sales then be aware that the comp/bonus/targets are changed quarterly and usually not in your favour. You are also expected to only do deals above a certain threshold, anything else needs to be passed to the commercial AE's. If you are in Marketing you are generally ok as the team is the size of a U.N. peacekeeping force, results can vary though. The company's results vary from quarter to quarter, and if it's a bad quarter then expect headcount freeze or even layoff's to balance the books. If it's a good quarter then enjoy the party as it doesn't happen often. There is continuous restructuring every quarter so expect some turmoil while some senior management try to save their own jobs. Salaries are not competitive unless you know someone high up in which case they will pay whatever it takes to bring you in. The office will probably be changed later this year as the full cost of having the WeWork office vs the EMEA revenue will be re-balanced. There is also some infighting within the sales teams as each leader tries to grab territory to hit his or her number, lack of decision making from higher up only adds to the issues faced by AE's. If you are pregnant, I pray for you. The company doesn't deal with pregnancy very well and prepare to even lose your job after with a pay off.

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- Strong brand awareness in social media management - Good people on many teams - Flexible remote work environment - Opportunity to learn in a fast-moving company

Cons

- The Talkwalker merger never seemed to have a clear plan for how the two companies would actually work together. Even more than a year later, there still was not a simple or consistent story about the combined company, products, or customer value. - Leadership often seemed more focused on social media and public visibility than on running the company and improving execution internally. - A lot of the marketing leadership team came from agency backgrounds and did not seem to have much real SaaS operating experience, especially around product marketing, lifecycle marketing, or long-term growth strategy. - Many employees were afraid to speak up when they saw problems with a process or strategy. There was not always a culture where people felt safe challenging bad decisions. - Teams across Product, Marketing, Sales, and Leadership often did not seem aligned, which led to confusion, shifting priorities, and slow execution. - There were many smart and hardworking people at the company, but constant changes and unclear direction made it hard to move quickly or build momentum.

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