Hootsuite Marketing Reviews

Updated Mar 2, 2020

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3.6
67%
Recommend to a Friend
Hootsuite CEO Tom Keiser
Tom Keiser
0 Rating
  1. "A creative and innovative place to work"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Contractor - Marketing in Vancouver, BC
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Hootsuite for less than a year

    Pros

    It has an open-minded environment, which is great to socialize with your coworkers and keep growing in your career.

    Cons

    Too much freedom means too much responsibility

  2. Helpful (1)

    "Great Learning Opportunities"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Market Insight Analyst 
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Hootsuite full-time for less than a year

    Pros

    Market Leader in the field Lots of smart people to work with

    Cons

    Still behaves like a startup sometimes

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  3. Helpful (5)

    "Needs some work"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Marketing Manager in Vancouver, BC
    Doesn't Recommend
    Neutral Outlook
    No Opinion of CEO

    I worked at Hootsuite full-time for more than a year

    Pros

    Dog-friendly office with flexible working environment. Great learning and development opportunities. You get to work with customers all over the world across many industries. Great for entry or junior levels to grow their skillset + career.

    Cons

    High employee turnover rate. Lack of strategic direction and alignment. Evident divide between product and customer-facing teams. A lot of broken systems and poor data = poor customer (and employee) experiences. Lack of diversity and inclusion (especially at senior-level roles).

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  4. Helpful (10)

    "Great potential but completely rudderless"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Senior Marketing Manager in Vancouver, BC
    Recommends
    Neutral Outlook
    Disapproves of CEO

    I have been working at Hootsuite full-time for more than 3 years

    Pros

    Some great people, great location, amazing work-life balance.

    Cons

    No leadership from the top down, no strategy (other than to hit sales targets, which we rarely do), no focus, and no accountability for poor decision-making. 20 percent of the people do 80 percent of the work; the rest are just great talkers and politicians.

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  5. Helpful (1)

    "Fun company to work with"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Marketing Manager in Vancouver, BC
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Hootsuite full-time for less than a year

    Pros

    Great culture, inclusive environment, flexible hours.

    Cons

    No RRSP contribution. Fast pace company and sometimes it feels a bit unstable.

  6. Helpful (1)

    "Learning what works"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Marketing Manager in Vancouver, BC
    Recommends
    Positive Outlook
    No Opinion of CEO

    I worked at Hootsuite full-time for more than a year

    Pros

    -Great marketing, especially for the SMB market -Strong company culture in HQ -Lots of opportunity for trying new things and innovation

    Cons

    -It was a period of transition, moving toward selling to enterprise, and that led to some challenges in terms of resource allocation and general company direction

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  7. Helpful (16)

    "A pure nightmare"

    1.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Marketing 
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Hootsuite full-time for less than a year

    Pros

    First off, I'll start listing the few things that are good with this company which sadly are all limited to the benefits and perks. It has a nice benefits package which includes msp coverage, 100% dental and vision included as well as coverage for other health related services, (rmt, etc). Gym facilities are available as well as fitness classes and yoga. Free coffee, fruit and social beer fridays are also nice but not really difference makers. Mostly anyone not in management is actually a decent, fun and relatable person. Various social clubs are also nice. Yearly summer and winter parties are a thing but are more of a frat-party-spring-break-in-cancun-get-wasted kind of thing. That pretty much sums it up :)

    Cons

    Management is very poor. Good leaders are very rare and few (if any). Good luck finding a leader who will actually have your career development in mind. Turn-over is quite high (2-3 people every week) despite any numbers you see externally, the only reason they seem to be growing is because they are hiring just as much if not more than people are leaving. The hiring process seems more focused on filling seats than finding the right fit or people to develop. All the posts that you see on the web about an open culture and internal promotions are purely PR and do not reflect the actual culture of the company in general. It's actually quite impossible to even be considered for anything like that. The company has great external facing values but it only takes 3-4 months to discover the true values that most of the leadership live by: 'Cover your own a**' and 'Look out for number one' There is little to no interest in growing and investing in the people already there. Structure-wise, it's quite disorganized as projects are 99% of the time delayed, canceled or redone. Politics and competition between departments is quite prevalent and makes for a really toxic environment overall. Communication across teams is quite poor. There is no overtime pay and tho it's 'not expected', workloads are nowhere near manageable for a 9-5 schedule. There is definitely a mob mentality across most leadership. They either have blinders on or are 100% concerned with covering their own backs. That being said, once you have spent 3-4 months there you learn how much of a fear-based culture the company really is. Execs pretty much have free reign over anything with little to no consequence to their actions, current social media darling CEO included. If a 0 star rating was an option, it would be 100% appropriate. Best Advice: find someone not in leadership in your department of interest and get their 100% honest outside-of-work opinion about working there otherwise you might regret it.

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  8. Helpful (2)

    "Make a small dent in the world with truly passionate and caring people"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Senior Manager, Marketing Strategic Initiatives in Vancouver, BC
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Hootsuite

    Pros

    "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."-Margaret Mead I joined Hootsuite in the relatively early days (~100 people) and while process and structure has formalized, we've scaled infrastructure, budgets are bigger, in many important ways the company hasn't changed much since - that's a good thing. I think many people would be surprised at the size of Hootsuite since our output and growth (one of the fastest growing enterprise software companies of all-time) assumes a company 10x the size! These are some of the most passionate, creative, principled people I have ever had the pleasure of meeting. Our core values are lived every day: be humble, always be shipping, have a laugh. Joining Hootsuite was one of the best decisions I ever made; I can't recommend it enough.

    Cons

    The pace is exhilarating but exhausting! Make sure to always make time for self-care, our leaders are very flexible and encouraging of this. I've often made the mistake of heaping too much on my plate because there is just so much opportunity, so much to do, and people are truly empowered to run with things.

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  9. "Progressive vision - be ready to blaze your own path"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Marketing 
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Hootsuite full-time for more than 3 years

    Pros

    - lots of autonomy and the ability to take on new responsibility - genuinely vibrant culture - exciting industry with lots of growth potential - CEO who's 100% focused on the business and genuinely cares about employees

    Cons

    - organizational growing pains from expanding so quickly (from loose, informal startup to enterprise-level company) - have to be very self motivated to find and pursue the path you want within the company - some turnover issues impacting continuity

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  10. Helpful (4)

    "A playground for adults"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Marketing in Vancouver, BC
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Hootsuite full-time for more than a year

    Pros

    Coming up on two years at Hootsuite, and am just as excited and motivated as the day I joined the company. If you thrive in an environment where barriers to doing awesome work don't exist, it's the best. You'll get to work with some of the best people in their chosen disciplines, and work cross-functionally to do impactful things together. Generally speaking if there's a project you're passionate about that adds value to the business, you're empowered to pursue it.

    Cons

    Less structured environment isn't for everyone. It can be sink or swim based on your ability to operate effectively in ambiguity, and you won't always find clear direction. You need initiative and drive to get things done, and it is often fully incumbent on the individual to make things happen. You also have to own your own career development, advocate for opportunities, and demonstrate value at every opportunity to advance (you won't be promoted based on tenure).

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Found 20 reviews