Fast Paced and full of opportunity - Anonymous employee Hootsuite Employee Review

5.0
Jan 16, 2017
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Hootsuite is a fast paced environment full of opportunity. Career growth happens not only laterally, but also across geographies and between departments. Managers are committed to their team's growth and development, provided you show initiative, are self-motivated, and can build a business case, overachieve quota/targets, or drive efficiency. If you are a self-starter committed to driving hard for results then this is the place for you.

Cons

Some of the legacy staff (particularly in London) are overly negative yet don't have solutions for how to improve. That said they are in the minority and with a new leader in place, I don't expect they will last very long.

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Pros

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Cons

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2.0
May 22, 2026
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CEO approval
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Pros

- Strong brand awareness in social media management - Good people on many teams - Flexible remote work environment - Opportunity to learn in a fast-moving company

Cons

- The Talkwalker merger never seemed to have a clear plan for how the two companies would actually work together. Even more than a year later, there still was not a simple or consistent story about the combined company, products, or customer value. - Leadership often seemed more focused on social media and public visibility than on running the company and improving execution internally. - A lot of the marketing leadership team came from agency backgrounds and did not seem to have much real SaaS operating experience, especially around product marketing, lifecycle marketing, or long-term growth strategy. - Many employees were afraid to speak up when they saw problems with a process or strategy. There was not always a culture where people felt safe challenging bad decisions. - Teams across Product, Marketing, Sales, and Leadership often did not seem aligned, which led to confusion, shifting priorities, and slow execution. - There were many smart and hardworking people at the company, but constant changes and unclear direction made it hard to move quickly or build momentum.

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