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Centro is a great place to work... literally! Workplace consultancy Great Place to Work US conducted a survey in which 96% of our employees gave us stellar ratings. Read more.
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the trade pubs and around the office. We ask our in-house experts the tough questions and write up the answers in bite-sized pieces for your reading pleasure. This month’s topic? Programmatic advertising expectations for 2020. We brought in Centro’s SVP of Product Management, Hiten Mistry, to give us the breakdown.
In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago. Centro's president, Tyler Kelly, talks about innovating in a hypercompetitive marketplace, accommodating the shifting expectations of marketers, and attracting new generations of talent.
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"If programmatic falls short of its promise of precision, automation, effectiveness and data enrichment, the advertising ecosystem that has capitalized on its growth could face severe consequences." Read more in Adweek from Centro's Tyler Kelly about the future of programmatic advertising.
“Centro is helping cannabis and CBD brands expand their reach and campaign performance through a new integration with CannaVu’s ad exchange. It claims the largest cannabis intender audience segment with its ability to identify user devices of people who have visited over 4,000 medicinal and recreational licensed dispensaries in the U.S. either one, twice or over six times.” Read more in MediaPost.
The advertising industry can be a battlefield when it comes to finding opportunities for career advancement. Roles are highly competitive—and progressing with speed can be a challenging task. As CEO and Board Director of WPP’s data practice, the Data Alliance, Anas Ghazi manages data strategy and marketing on a global scale. Listen in as we discuss his original career aspirations, dedication to harnessing the power of data, and the sacrifices he’s made to secure a meteoric rise to the top. Catch the AdTech Unfiltered podcast episode here.
Centro announced the release of a comprehensive advertising industry report published by the 4A’s. The 4A’s is the leading trade organization for marketing communications agencies. It assembled the report, ‘The Future of Programmatic and Automation,’ through an in-depth examination of programmatic advertising and agency automation. Digital advertising infrastructure consultancy The 614 Group conducted the research on behalf of the 4A’s. Read more here: http://glassdoor.com/slink.htm?key=vMLpL
"While no company is 'perfect', there are steps great leaders naturally take... One of those leaders I recently connected with is Shawn Riegsecker, CEO and founder of #Chicago-based ad tech provider Centro." Read more in Inc. Magazine: http://glassdoor.com/slink.htm?key=vMD3J
“Global advertising technology provider Centro has upgraded its Basis platform with machine learning optimisations for viewability, cost-per-acquisition (CPA) and video completions to give programmatic advertisers automated targeting across digital devices. Basis is claimed to be the first software system that offers a self-learning omni-channel demand side platform integrated with features that automate the entire digital media process.” Read more in Rapid TV News: http://glassdoor.com/slink.htm?key=vMuC8
