Pros
One of its kind Startup, if you are an ideator then its the perfect place to be
Have smart people around
All round development, you get to know from what's going in development , marketing, sales..
Little Chaotic but You get your chance to present your ideas
I can say that in terms of inventions, most inventive startup
Cons
Need to find people who believe in your kind of startup.
Most of the people may find it difficult working here because it requires high level of intellectual input, less processing based work