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Role Summary

Drives the overall Marketing Cloud solution development lifecycle, working across Marketing, Data & Analytics, and Technology teams to transform business requirements into scalable, data-driven customer journey solutions. Responsible for designing, developing, and optimizing Salesforce Marketing Cloud (SFMC) journeys, automations, and email assets, while ensuring high standards for quality assurance, accessibility, compliance, and performance.
Specific areas of focus include translating marketing and business requirements into technical specifications, developing journeys and automations using Journey Builder and Automation Studio, and building responsive, accessible email communications using HTML, CSS, and AMPscript.
Supports system design, provides guidance on data integration and security requirements, and troubleshoots campaign execution issues. Applies deep knowledge of data structures, SQL, personalization logic, and email development best practices to deliver high-quality marketing technology solutions aligned to business objectives.

Key Accountabilities:

• Translates user needs into technical solutions by understanding, conceptualizing, and facilitating campaign, journey, and data requirements from stakeholders.
• Designs, develops, tests, and implements customer journeys, automations, and email communications within Salesforce Marketing Cloud.
• Develops responsive email templates using HTML and CSS, implements dynamic personalization using AMPscript.
• Applies email accessibility best practices (e.g., semantic HTML, alt text, contrast, mobile responsiveness) to ensure inclusive and compliant communications.
• Executes robust QA and testing processes, including validation of:
  • Audience segmentation and suppression logic
  • Journey configuration and entry criteria
  • Personalization and AMPscript logic
  • Cross-client rendering using tools such as Litmus
• Performs preventative and corrective maintenance, troubleshooting campaign issues, data inconsistencies, and automation failures.
• Ensures that code, journeys, and automations adhere to security, logging, error handling, compliance (CASL), and performance standards.
• Acts as a consultative partner to stakeholders, recommending best practices for:
  • Journey design and lifecycle marketing
  • Personalization and segmentation strategies
  • Campaign optimization and performance improvement
• Evaluates new technologies and capabilities (e.g., Einstein features, CDPs) for fit within the marketing ecosystem and downstream impacts.
• Supports integration of data across systems, with exposure to Customer Data Platforms (CDPs) such as Salesforce Data Cloud (Data 360) considered an asset.
• Follows release management processes and applies version control and deployment best practices.
• Assists in interpreting and documenting business and technical requirements.
• Exercises judgment to identify, diagnose, and resolve complex campaign, journey, and data issues.
• Works independently on a range of complex tasks, including ambiguous or evolving requirements.

Qualifications:

• Between 4–6 years of relevant experience in Salesforce Marketing Cloud or similar marketing automation platforms
• Post-secondary degree in a related field or equivalent combination of education and experience
• Proven experience developing:
• Journey Builder workflows and Automation Studio processes
• HTML/CSS email templates with accessibility considerations
• AMPscript-based personalization logic
• Experience with Litmus or similar tools for email QA and rendering validation
• Experience working in a consultative capacity, supporting stakeholders with campaign strategy and journey optimization

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.