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Michelle Parish has experience in the healthcare, engineering, and architecture industries and is passionate and committed to supporting her clients. Michelle has joined ML as our new Sales Development Specialist and in her free time stays busy renovating her circa 1851 farmhouse, gardening, jet skiing, hiking, and snowmobiling. Welcome, Michelle! #WeAreHiring #AccountBasedSelling #SalesExcellence
Market Research programs can answer critical questions related to growth strategies while simultaneously identifying new business opportunities. Our new blog, 5 Examples of How Market Research Can Support Your 2022 Market Expansion Goals, provides examples of how companies have successfully incorporated Market Research into their sales programs. Read the blog. #b2bsales #accountbasedselling #marketresearch
ML embraces technology to support our clients and has promoted Erin Studstill to Vice President of Operations and Technology to ensure we keep doing that right! In this new VP role, Erin will continue to oversee the Operations team with the added responsibility to lead important initiatives in Technology and Planning. ML CEO, Lara Triozzi says "Erin innovates faster than anyone I have ever worked with before." Thanks, Erin, for being such a strong asset to the ML team and its clients! #LeadershipMatters #DataAnalytics #DataDriven #CelebratingExcellence
Market expansion is a strategy companies use to grow business and find new revenue. Conducting research to gather market intelligence before you decide when, where, and how to expand will help you evaluate opportunities and make informed decisions.
Selling to the c-suite can be intimidating but if you are intentional, and your offering is aligned with the prospect's needs, you can be successful. ML's CEO, Lara Triozzi, shared her experience and some tips and tricks on how to successfully sell to the c-suite in this "Agency Unfiltered" episode hosted by Kevin Dunn.
Dyan Klein has been promoted to ML's Vice President of Business Development! Dyan's focus on continuous improvement, commitment to ML, and many, many achievements are just some of the reasons for this promotion, and ML's success. CEO, Lara Triozzi shares these examples of Dyan’s accomplishments, “In the latter part of 2017 Dyan moved into a role focused on driving our new business activity. Since then, with Dyan in the driver’s seat, our new business strategy has been producing better results. In 2018 (her first full year in the role) our new business pipeline grew 40% over the previous year and there has been steady growth year over year ever since.” Congratulations, Dyan! #LeadershipMatters #AccountBasedMarketing #StrategicOutbound #CelebratingExcellence
Congratulations, Michelle Haarde, on your promotion to ML's Vice President of Client Services! In the VP role, Michelle (along with her robust client services team) will be responsible for Client relationships and retention. Michelle brings a confident yet calm and consultative approach to our clients. This approach really solidifies the value we bring to clients in being not only an extension of their team but also guiding them on strategic decisions for their campaigns. "Michelle's grasp of the nuances of each individual client's strategy and the confidence with which she leads them to see the impact of our results is something I witness daily," ML's CEO, Lara Triozzi says. ML clients are in great hands with Michelle and her talented team! #LeadershipMatters #ClientSuccess #CelebratingExcellence
Patient persistence and active listening are the key talents Kelly Lane uses to support her family, her clients, and her community. Kelly describes herself as a helper who takes advantage of every opportunity to give back and says that it “feels good to do good”.
It’s hard to believe that we are in the final quarter of the year. If you haven’t already, we expect you will soon begin your 2022 planning. Are you including the voice of your customer in that planning?
It wasn’t that long ago that the typical work environment centered around a corporate office. The majority of employees came together, physically, pretty much every workday. While some companies had started to offer work from home a day or two a week (and fewer still had fully remote-based employees) many executives still had the outdated perception that if you were working from home, you were somehow not as productive as physically on-site workers. Well, times sure have changed. Thanks in no small part to the need for social distancing these last 18 months, we have seen a rise in the remote-based worker. Out of necessity, many employers found themselves in a position that required the need to support a work from home model to keep their people safe and to ensure the company could continue to meet its business commitments.
