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At ML our values are Achievement, Commitment, Improvement and Fun. These team members were recognized several times during 2021 for their commitment to these values. Thank you and congratulations Theresa Applegate, Brittany G., Kelly Lane, and Jennifer Aldinger. #celebratingexcellence #b2bsales #achievement #commitment #improvement #fun #corporatevalues
Three individuals made a huge impact in 2021 and ML recognized them at our annual awards ceremony for their contributions. Stephen Kirkpatrick joined in 2021 and quickly showed an ability and desire to take on additional clients and internal responsibilities that contributed to ML’s growth and retention. Mary Alice Renners provides superb support to the entire team and our clients and is dedicated to improving processes to create efficiencies. Within six months of starting, Allison Nakagawa implemented dashboards that improved data quality and reduced errors. She takes insights from data analysis in a way that allows her to anticipate, react and pivot quickly to create value. Thank you and congratulations to Stephen, Mary Alice and Allison! #celebratingexcellence #keycontributors #b2bsales #datadriven
These team members blew away their 2021 goals, averaging an outstanding 122% of performance goal between them. Congratulations and thank you to Debbie Thiry, Denise Carrington, Teresa S. Block, Heidi Hacker, Joanne Strobert, Jennifer Aldinger, Mariana Loboguerrero, Kelly Lane, and Tori van der Geest. #celebratingexcellence #b2bsales #achievement
Busy executives receive multiple calls and emails every day from salespeople. So, what can you do to convince them to speak with you? According to ML's CEO, Lara Triozzi, it's all about crafting messaging that is relevant and timely. Read our blog to learn more. #complexsale #b2bsales #accountbasedselling
Anna Wilferth is a natural networker. Her experience with team building, recruitment, account management, coaching, and inspiring others will complement her role as our newest Client Services Manager. Welcome to the team, Anna!
What should you do when one of your revenue channels starts to underperform? Learn how ML helped this medical device leader revive its dormant referral program. #strategicoutbound #b2bsales #accountbasedmarketing
A major focus for ML this year is a strong investment in the growth of our team members. We coined the acronym LEAP (Leadership, Education, Acceleration, and Progress) to describe our initiatives that will support that growth. Learn more about LEAP and our dedication to our incredible team. #leadershipmatters #b2bsales #accountbasedmarketing #wearehiring
Engaging the C-suite can be difficult but can also create very valuable sales opportunities. Read our blog “5 Tips for Engaging the C-suite” to learn how to successfully grab an executive’s ear and engage them with relevant information. #AccountBasedSelling #SellingToTheCsuite
ML enjoyed significant growth in 2021, and one of the reasons for that growth was the dedication of our then-Senior Vice President, Mary White. In recognition of her outstanding performance, Mary has been promoted to Chief Operating Officer. CEO, Lara Triozzi says, "As someone who works with Mary regularly, I can tell you that she is a uniquely gifted leader who is always looking for innovations that will benefit our company, our people, and our clients. That mindset and talent combined with her longevity with the company (17 years and counting!) have helped create the culture that ML enjoys today.” As COO, Mary will play a key role in designing business operations to meet ML's growing needs. She will help establish policies that elevate our unique corporate culture and vision. In addition, she will oversee the efforts of our senior leadership team to develop corporate strategies and translate them into actionable goals for performance and growth. In short, she will lead the success of ML and our clients, elevating all of us to new heights. #leadershipmatters #celebratingexcellence
It takes a certain amount of expertise and strategic insight to build out the best target account list. At ML, we recommend personalized outreach to validate your list and turn your contacts into qualified prospects. Read our CEO, Lara Triozzi's, blog “Build a B2B Prospect List of Qualified Leads Through Personalized Outreach”. #B2BSales #AccountBasedMarketing #B2BMarketing
