Pros
Been an Specialist at brazilian Apple Store means you will be ready for everything: dealing with back-of-house tasks, presenting workshops, explaining and helping customers to buy new Macs, iPhones, iPads, etc and help in mobile Genius Bar appointments You will face ambiguity, issues and situations with customers who develop empathy and a listening ability excellent. The coaching method of Apple is another great point, with the objective to help you learn life-long abilities and also focus on your "low" competencies to improve your capability as an employee Also, the feedback culture of Apple helps you to improve your capability week by week.
Cons
The schedule is full-time and intense, so it's necessary to be in good health. Sometimes the operation and requirements of a retail environment as the Apple Store it is may put company culture and employee necessity in second place, this can make the employee feel de-valorized, underestimated. Also, the recognition policy (promotions, career development) is sometimes obscure and still something that needs to be well developed.