Technical support is a sales position. - Technical Support (Applecare) Apple Employee Review

2.0
Feb 2, 2015
Recommend
CEO approval
Business outlook

Pros

I worked there for about two years doing technical support. For maybe the first year, it was pretty great. There was plenty of training, good benefits, pay was decent. Fixing customer problems was the main focus of the job, and I was doing very well at that. We also could sell items to customers, but that was just a useful way to order them a part or cable or disc they needed without having to shuffle them to a salesperson. Sales was not a focus. I wouldn't have taken the job otherwise, because I have no skill at all at sales, and it's something I absolutely loathe doing.

Cons

After about a year, things changed. Suddenly technical support agents were pressured to make sales. Another month later and we had sales quotas we were expected to meet, though we earned no commission. Another month or so later, and sales was the main focus the call-center. All department or team meetings were now about sales, all discussions with management were about how to sell more, and any performance awards given out were for making sales. At one point my supervisor made her team fill out a form after any technical support call where they didn't make a sale, where we had to explained why we had failed to do our job... because SALES was our job now, the technical assistance was just something we had to do between pushing products on the callers. Also, the entire Apple call-center had no windows. I always wondered if that was some kind of architecture-based pun.

Explore other reviews about Apple

5.0
Jun 21, 2026
Recommend
CEO approval
Business outlook

Pros

Fantastic company; good engineering culture. Some orgs are HW driven.

Cons

Everyone works really hard; and is passionate about changing the world.

4.0
Aug 28, 2014
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

We work with geniuses - in every department, We create innovative products that thrill our customers and create new product categories - who else can say that?

Cons

ZERO ZERO ZERO work/life balance. Execs have been saying for YEARS that they understand and will make it better. But in actuality, it gets worse every year! It is obviously top management LIP SERVICE because if they meant it, they could fix it tomorrow. They have hundreds of BILLIONS in the bank. If they REALLY cared about employee work/life balance, they could bring aboard the right number of folks to make that issue dissolve. Sick of hearing the lies. Just don't lie about wanting to fix it, when they clearly DON'T care

1501
See reviews by: Helpful|Rating|Date|All