5.0
Apr 8, 2009
Current employee
Arlington, VA
Recommend
CEO approval
Business outlook
Pros
Apple is retail 2.0. They handle customers as people and not units. They not only allow you to work with the same customer for a onger period of time, but encourage it, as the stores are compared not only by sales, but also HEAVILY by customer feedback.
Cons
The means of advancement are not clearly outlined, and in-store communication in general is somewhat lacking. It's understandable, though, based on the sheer number of employees per store (often 100-150). I detest EasyPays, the horrid windows-based mobile cash registers. They cause me more missed sales and opportunities than anything else in the store.