I applied online, completed a short video screening, and then had a 30-minute interview with a C-suite member with a marketing background. At the end of the interview, I asked about the company’s analytics function, which had been highlighted in the job description. The response I received was: “Our software engineers can also code in SQL and Python.” In that moment, I felt a wave of disappointment. It became clear that my data skills and marketing analytics experience did not strengthen my candidacy with ParcelHero—whether it’s building MMM models, using MTA/GeoLift for optimisation, explaining why SEM analysis should extend beyond CPA, or discussing the use of data and AI in improving ad copy performance. To their credit, I received the rejection email the following day.