I applied through university. The process took 3 weeks. I interviewed at Nielsen (Wilton, CT) in Feb 2015
Interview
There were a few steps to the process for Nielsen.
1) Application and aptitude test. The test was designed to get an idea of your workplace personality, and there were several logic questions designed to test your conceptual skills.
2) First interview. This interview was held at my university, and it was fairly basic. The two interviewers asked me about my job experience, why I wanted to work for Nielsen, and a couple analytical questions to see my thought process and problem solving skills.
3) The final round was at the actual Nielsen office. I was put up in a hotel the night before, and then had a superday. There were 3 consecutive 1 on 1 interviews, each for 45 minutes. They were similar in structure, each asking about different work situations I had been in, why I wanted Nielsen, and one analytical question. The interviewers were personable and great! Some recently hired analysts then brought us out to lunch and we could ask specific questions about the job.
I found out within 48 hours that I was being offered a position. I would recommend doing lots of research on the company, and make sure you have a passion for Nielsen and everything they do. That will make you stand out from the crowd.
Interview questions [3]
Question 1
Pick a food or beverage product and decide how you would change it. What would you need to know in order to market the new product and how would you go about promoting it?
Coca-Cola has released a new line of Strawberry Coke, and consumers say that it tastes really good. However, first quarter sales are much lower than forecasted. What factors could have influenced this, and what reasons might there be lower sales?
it was just regular interview process, asking about the past experience, interest in the field. Ask for excel skills. I interviewed for the technology department, so I was asked about my interest in technology and some related questions--trend technology
Was given a task and interview. Expect a brief based on a supplied dataset, then a presentation in person. Good process, straightforward, would recommend. Need to fill word limit to submit this review.
Interview questions [1]
Question 1
Why did I recommend x option in task and explain rationale
I applied online. The process took 4 weeks. I interviewed at Nielsen (New York, NY)
Interview
Screening interview, followed by 3-member panel interview, which consisted of some introductory/background questions and a qualitatitive research exercise. Was given about 30 minutes to prepare answer for exercise, then had to explain to panel members.