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At ML, we have practiced Strategic Outbound Selling for over 20 years. Strategic Outbound is a data-driven approach to outreach that will make your overall sales program more successful. Download our new Strategic Outbound Sales Playbook and learn how to turn your outbound sales efforts into a strategic advantage. It features advice and best practices from senior ML team members Michelle Haarde, Erin Studstill, Jennifer Aldinger, and Stephen Kirkpatrick. #b2bsales #strategicoutbound #seasonedprofessionals #bestpractices
It’s that time of the year when sales professionals are focused on their progress against current year sales goals while at the same time creating a pipeline that will set them up for success in the new year. In Brian McNeilly’s new blog, ML’s Director of Sales shares tips for accomplishing both and advice from seasoned sales professionals Dyan Klein and Terri-Lynne Anderson. Read the blog. #b2bsales #salessuccess #salespipeline #strategicoutbound #leaddevelopment
ML’s Lara Stewart Triozzi, Mary White, Stephanie Kargel, and Brooke Castino attended the TeamStrength, Inc Leadership Workshop in Orlando recently. Lara and Mary have both been members of TeamStrength executive peer groups for many years and that experience has helped shape ML into the company we are today. Featured speakers were employee turnover expert, Dick Finnegan, organizational psychologist, Dr. Laura Gallagher, and risk management expert, Jean Seawright. Our biggest takeaway came from Dick Finnegan’s session which drilled home the point that people stay at a company based on how much they trust their boss. Trust is inherent in everything we do at ML. Learn more about our culture.
Kelly Lane has been with ML for almost five years. In that time, she has proven to be a consistent top performer, problem-solver, and collaborator. These attributes will serve her well in her new role. In addition to her responsibilities as a Senior Market Research and Sales Development Specialist, Kelly will take the lead in the Training and Onboarding Process for our new hires into these positions, while also working with existing team members to ensure their continued development. Experience in both roles gives her a unique ability to understand what these team members need to succeed. Kelly will work closely with ML’s Director of Sales, Brian McNeilly, our Sales Managers Jennifer Aldinger and Terri-Lynne Anderson, and our Market Research Manager, Teresa S. Block to re-enforce the standards and procedures they have implemented. Kelly will also work closely with Stephanie Kargel, our Director of Employee Success, on our Onboarding experience to shape a curriculum that will support everyone’s success. Please join us in congratulating Kelly on her promotion!
At ML, we have many significant assets like our clients and partners. But one in particular stands out from the rest… our people. Read Lara Stewart Triozzi latest blog “How ML’s People Impact our Growth and Success.” The blog explains the impact our team members make on our success as a company because of their dedication, reputations for excellence, and many years of sales and industry-specific experience. Our team sets us apart from the competition. #employeecentric #b2bsales #industryexperience #strategicoutboundselling
B2B Marketing is inextricably linked to Account Based Marketing and Account Based Selling. But what do these terms mean and how do they influence your revenue generation efforts? Read our blog "Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness" to find out. It was co-authored by Lara Stewart Triozzi and Whitney Parker Mitchell of Beacon Digital Marketing #b2bsales #beacondigital #strategicoutbound
Please join us in welcoming Melissa Howard to the ML team as a Marketing Sales Coordinator. Melissa has strong knowledge of, and expertise with, the technology and marketing strategies required to help our clients grow their revenue. Welcome, Melissa. #b2bsales #strategicoutbound #abm
Many ML team members give their time to worthwhile causes. Cheryl Thompson volunteers as a Court Appointed System Advocate (CASA) for the CASA / GAL Association for Children. Cheryl advocates for the needs of children who have been removed from their homes due to abuse or neglect. She got involved because "every child should feel safe in their own home. If that is not the case, CASA steps in to ensure the child does not get lost in the system by making sure their voices are heard." Learn more about CASA / GAL and how they are making a life-changing difference for children and youth. #getinvolved #casagal #changeachildsstory
The role of advocates and influencers is one of the reasons for ML’s success. Our founder, Lara Stewart Triozzi, recently shared with her team some of the backstories that led to her starting ML. She gave special shout-outs to several of her early influencers Mike Candelaria, Kris Kargel, Eliyahu M. Goldratt (author of “The Goal"), Kirk Aubry, and Marjorie Bekaert Thomas. Thank you all for helping ML become the success it is today.
Please join us in welcoming Cheryl Thompson to ML. Cheryl has over 25 years of data management experience including visual analytics, strategic metrics, and actionable insights. In her free time, Cheryl volunteers with CASA / GAL as a children's advocate. She currently lives in New Jersey but will be relocating to Fort Myers, FL, later this year. Learn more about Cheryl. #datadrivendecisions #b2bsales #accountbasedmarketing #strategicoutbound
