4.0
Jan 18, 2023
Recommend
CEO approval
Business outlook
Pros
Delicious product well received in greater Grand Rapids, Michigan market. Good handful of staff dedicated to running stores in four locations. Bakery in-house with wide variety. Locations conveniently located in communities they served. Owner was terrific to work with, good vision and energy. Well recognized business.
Cons
Lack of funding to run business; always had to stay one step ahead of vendors. Seasonal product, winters were difficult to keep profitable even with creative ideas, marketing, and great product. One retail location poorly chosen with no due diligence which eventually affected overall profitability.
