Product has potential, GTM leadership does not.
Pros
- Qevlar has a strong product category and a real market opportunity. - AI-led SOC investigation is a relevant space, and there is clear interest from enterprise security teams. The product solves a real problem around analyst workload, investigation speed and SOC efficiency. - There are some genuinely good people in the business too. Some of the team are smart, hard-working and clearly trying to build something meaningful. - The intensity can also be a positive. If you are looking for a fast-moving environment where things change quickly and expectations are high, you will get that here.
Cons
The biggest issue is GTM leadership and sales management. - The enterprise sales motion is still immature, but AEs are managed as if the playbook, enablement and support model are already fully built. - Onboarding and training are non-existent. I was expected to start prospecting very quickly, but there was not enough practical enablement on the sales methodology, qualification process, product narrative or internal deal process. - The company has a rigid sales methodology, but it is not trained well enough. There is a big difference between having a process and enabling people to execute it. At Qevlar, the process was inspected heavily, but not coached consistently. - The CRO is very deep in individual deals and process inspection. That can create discipline, but in my experience it often felt like problems were being pointed out after the fact rather than people being properly enabled before the work happened. - The VP layer also felt more like second-line management than hands-on first-line coaching. For a newer AE joining a developing enterprise motion, that creates a gap. You need clear direction, deal coaching, structured feedback and a practical improvement path. That was not my experience. - There was also mixed direction from leadership. Guidance from one leader could later be challenged by another, leaving the AE caught between different interpretations of the process. - Enterprise was also compared against motions that were not comparable. MSSP for instance had warmer activity, more BDR support or more mature coverage, while Enterprise was largely cold outbound with limited marketing support. - The GTM culture also felt unhealthy. There is an expectation that you are “on” at all hours, even when the request is not genuinely urgent. Presentations, business cases and internal materials could be challenged or changed late in the evening because something was not to leadership’s granular preference. - That level of attention to detail can be useful when paired with coaching and planning. But when it becomes reactive, last-minute and constant, it creates an environment where people are always braced for criticism rather than focused on customers. - This also extended into PTO. In my experience, there was still an expectation to respond, amend work or stay close to internal demands even when you were supposed to be off. - There also seemed to be a shift after the Series A funding. GTM leadership became more reactive, and there appeared to be a strong internal pressure to prove the sales motion across both MSSP and Enterprise. - Instead of that translating into better enablement, clearer structure or more support, it translated into more inspection, more micromanagement and more pressure on AEs to prove the process worked. - That created a difficult dynamic: the sales motion still needed maturity, but the management style became more rigid, more granular and more urgent. - Feedback was direct, but not always developmental. There was criticism, but not enough coaching. There was inspection, but not enough enablement. There were high expectations, but the operating model did not match those expectations. The company has potential, but the enterprise sales environment needs a lot more maturity.