First, the leadership doesn't have a clue as to how to run a business. The well-publicized acquisitions are a great example. How did any of the acquires (AddToAny, Plixi, VodPod) help this company? That's a great question to ask leadership, and one they wouldn't be able to answer without sounding like a sugar-coated PR machine. The company shut the San Diego office down (where the former Plixi team resided) two years after they acquired them.
Second, the company still hasn't managed to accomplish anything. Who talks about and uses Lockerz? More importantly, who can answer what Lockerz is? The product has gone through such a radical metamorphosis yet they still can't figure who or what they are. First they were like Facebook, then they became like Pinterest and now they're an affiliate network?
Lastly, the fact that the former CEO, Kathy Savitt, left the company three years after she founded it speaks volumes. Don't get fooled into the fact that she's the company's "Chairman" (just a friendly way of saying she'll fly up to Seattle once every three months for a two hour board meeting). She ran this company into the ground. Just ask the hundreds of former employees (yes, hundreds as this company has laid off a record amount of staff over its tenure) what they think of her. My prediction is that the overwhelming majority would have a negative perception of her. Out of touch with reality and too impulsive, these are qualities that make a bad CEO.
