I’ve worked in Agent Marketing for a while, and since the new VP joined, the focus has shifted toward trying to operate like Amazon. Most of our time is now labeled as “strategy,” but in reality it means writing briefs, reviewing briefs, leaving comments on briefs, and submitting brief tickets. Meanwhile, the actual strategic work that drives results and serves agents gets pushed aside until we're scrambling to get ready for launch.
Creative autonomy has also dropped off the cliff. Work is closely monitored, and anything outside the prescribed playbook is against the new rules. leadership is too far removed from the day to day to see that the experimentation they’re now banning were the very things that drove the impact they reference so often.
Managers appear to be under pressure to strictly enforce new rules and don't seem to be open to differing opinions as they once were.
Overall, the culture now seems more focused on optics and "do what I say" than on growth and impact. It has made it harder to focus on the kind of work that originally made this org feel energizing and exciting to be part of.
