Pros
There is plenty of space to operate as you see fit with limited oversight other than results, but that may not apply to all divisions, areas, regions. There is good opportunity to sell as everyone needs the service.
Cons
The market has recently been experiencing a price war and it is sometimes hard to sell uniqueness. The industry is also littered with brokers that are mostly parasites and rarely if ever, bring value. There are also plenty of industry castoffs that pop up in various ne places and try to pass themselves off as experts, especially in new "green" technologies that are usually not sustainable of viable solutions, just repackaged junk. The problem is that many corporate, larger companies are suckers for bogus "green" initiatives and sometimes buy into the myth of new so called solutions.