3.0
Sep 12, 2015
Current employee, more than 10 years
Cincinnati, OH
Recommend
CEO approval
Business outlook
Pros
P&G people always want to do the right thing and are extremely capable.
Cons
The reason the company grew a lot in the early 2000's was due to increased distribution/shelf space. There also was some real innovation which was the main selling platform for all the distribution. However, when shelf space ran out, price points bs. year ago also reached natural category ceilings, the whole model model imploded. Add to that the fact that competition has quickly reached very good levels of product performance for a much deeper price per use or absolute price and that explains the problem. Branding or brand legacies only take you so far when many other brands are offering a stranger value equation.