This could get really long but the truth is that Feefo has become rotten to its core.
There was a change of CEO in Jan 21 and it has been a rapid decay ever since.
The owning firm installed a technophobic dinosaur to run a SaaS platform - genius.
He literally wouldn’t know tech if it kicked him in between the legs and as a result, he seems to want to make Feefo a call centre. At best.
Staff welfare - not a concern. Some staff have been treated so badly it defies belief.
Market rate salaries - they should be grateful for the job.
Culture - let’s undo Feefo’s strongest asset with things like forcing staff to come to the office with a single days notice. Even after staff bent over backwards in the pandemic for the company and before. The new CEO has undone that goodwill and connection is a few short months.
Strategy - let’s buy a nearly bankrupt competitor and put the people that nearly ruined their own company in positions of power so they can do the same to our company. Genius.
Development- let’s put a smart person, a quirky genius if you will, at the helm so they can tell us how busy they are but deliver nothing meaningful at all.
Talent - let’s alienate all the people with experience and knowledge to the point of an exodus, blame those leaving instead of what is making them leave and then hire people we know from the travel industry. 👍🏻
Marketing - not important, nice to have. It’s just an expense that adds no value… it’s not like Apple, Google or Amazon invest in marketing… oh no, wait…
Sales - let’s make it a call centre. It worked in the travel industry - it must be the same, right?
Customer Success - we can downsize that because we’re losing customers quicker than we add new ones.
Finance - do their best but soon they won’t have money to manage.
Developers - let’s ditch them all in the pandemic and then try and scale back up when we realise we forgot to maintain the platform.