Emails from company brass showcase all the synonyms for "reinvent". Banner has no idea yet, how to interact with employees or patients. Banner is unable to model for employees what a professional, friendly, caring interaction should look like with human beings. This leaves employees and patients with a cold, uncaring image of the company. Employees are patients too! The company can build hospitals and clinics., and buy up other health care sectors like urgent care or home health. Just not sure how we can attract patients with commercial insurance, to use our doctors except if they are very acute in their illness or injury.