Definity Overview

  • Waterloo, Canada
  • 1001 to 5000 Employees
  • 1871
  • Company - Public
  • Insurance Carriers
  • $2 to $5 billion (USD)

Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative multi-channel, property and casualty insurance companies and distributors, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline ...
Mission: Be the insurance partner Canadians choose to protect what they value most.

Company Updates

August 8, 2022
Definity Financial Corporation is recognized and certified as a Great Place to Work® across our brands including Economical Insurance, Sonnet Insurance, Petline, and Family Insurance after a thorough, independent analysis conducted by Great Place to Work Institute® Canada. At Definity, we provide a caring, inclusive, and equitable environment and are proud that our employees trust in us as an organization to make insurance better for Canadians.
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August 10, 2021
Economical was recognized as one of the 2021 Achievers 50 Most Engaged Workplaces®. We’re so proud of this acknowledgment, an award that recognizes top employers who display strong leadership and fresh innovation to prioritize employee experience and engaging workplaces. We are a people-first organization who works together to win together. #Achievers50
Shared image - 2021 WINNERS  |   Achievers Most Engaged Workplaces
2021 WINNERS | Achievers Most Engaged Workplaces

Definity Reviews

Recommend to a Friend
Approve of CEO
Rowan Saunders
Rowan Saunders
139 Ratings
Current Employee

"Overall Decent"

Jan. 17, 2023 - Analyst


Good pay nice environment Nice teammate


Not that i can think of for now
See All 465 Reviews

Diversity & Inclusion at Definity

(168 reviews)

Diversity Programs & Initiatives

Social responsibility
Social responsibility at Definity is about being accountable to all stakeholders, supporting our communities, and respecting the environment. It demonstrates not only how we put the customer at the centre of everything we do, but also our integrity and how we give back to the Canadian communities where we live and work across Canada. Learn more.

Diversity & Inclusion Vision
Our goal is to empower our employees to shape our culture to be truly reflective of our customers across Canada and t

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Diversity & Inclusion FAQs

All answers shown come directly from Definity Reviews and are not edited or altered.

Does there seem to be diversity at Definity?

...People are great, benefits are very good, fantastic culture, competitive salaries and pension, wellness and diversity very important to our organization....Read More

Read 2 more responses

Definity Photos

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Definity Interviews

Getting an Interview
Applied online61%
Campus Recruiting15%
Employee Referral11%

  1. Specialist, Content Interview

    Anonymous Employee in Canada
    Accepted Offer
    Positive Experience
    Average Interview

    I applied online. The process took 2 weeks. I interviewed at Definity (Canada) in Oct. 2022


    Absolutely amazing! First spoke with the talent acquisition team who discussed the role, asked some behavioural questions, and shared about their experience at Definity. The team was willing to accommodate a short timeline because I had another offer. Met with the hiring manager, and then the director within a few short days. Communication was clear and timely. Typical questions about skills, knowledge, experience, and problem solving.

    How do you prioritize your work? Tell me about your knowledge of SEO? What makes good content? Tell me about a challenge you encountered and how did you problem solve? What's your familiarity with accessibility standards? Agile/Scrum questions

    Answer Question

See All 74 interviews

Definity Awards & Accolades

  • Canada’s Most Admired™ Corporate Cultures of 2022Winner of Waterstone Human Capital’s Canada’s Most Admired CEO2023
  • Excellence in Brand BuildingGartner Communications Awards2022
  • Banking & Financial Institutions Law Department of the YearCanadian Law Awards2022
  • Capital Markets Deal of the YearCanadian Law Awards2022
  • Employer of ChoiceInsurance Business Canada Magazine Women in Insurance Awards2021

Popular Careers with Definity Job Seekers


Definity FAQ

(48 Questions)

All answers shown come directly from Definity Reviews and are not edited or altered.

See questions about:

Does Definity offer relocation assistance?

...Benefits package is ok but not special, currently no deferring bonus direct to RRSP (but this is expected to change in 2022)...

June 18, 2022

Read more

See 2 more answers

People Also Ask about Definity

Employees rate Definity 3.7 out of 5 stars based on 465 anonymous reviews on Glassdoor.

To get a job at Definity, browse currently open positions and apply for a job near you. Once you get a positive response, make sure to find out about the interview process at Definity and prepare for tough questions.

Overall, 68% of employees would recommend working at Definity to a friend. This is based on 402 anonymously submitted reviews on Glassdoor.

63% of job seekers rate their interview experience at Definity as positive. Candidates give an average difficulty score of 2.9 out of 5 (where 5 is the highest level of difficulty) for their job interview at Definity.

71% of employees think that Definity has a positive business outlook. This is based on anonymous employee reviews submitted on Glassdoor.

Work at Definity? Share Your Experiences

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