Working at Addella |

Addella Overview

Toronto, ON
51 to 200 employees
Company - Private
Business Services
$1 to $5 million (CAD) per year
Addella is a young and energetic direct marketing company head-quartered in Toronto, ON. What we do is simple; we bridge the gap between our clients and their customers through face-to-face direct sales and consulting. Instead of operating as a full service-marketing firm, we ... Read more

Mission: To provide opportunities for our people to develop their professional skills in a merit-based advancement environment while providing our clients with opportunities to expand into infinite markets through high quality sales acquiring long-term customer relationships.

Addella Reviews

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Luc Hebert
41 Ratings
  • "B2B sales"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - B2B Sales Agent in Toronto, ON
    Current Employee - B2B Sales Agent in Toronto, ON
    Positive Outlook
    Approves of CEO

    I have been working at Addella full-time (Less than a year)


    Lets take a moment to understand that I just got hired by Addella and I came in with the same mentality as many of the bad reviewers.

    First of all,

    This business model the company utilizes is efficient due to a few things:

    - they weed out the people who aren't willing to learn
    - they weed out the people who are looking to just go through the motions and make a few bucks just by doing their 40 hours a week
    - they weed out the people who don't absolutely want to work for their money

    Allow me to touch on the first point a little. They aren't looking for robots or puppets. It doesn't matter if you are good with people or good at sales, because they have really talented people that will train you to become great at both. Obviously if you're a social butterfly and great at selling, you'll already be half way there, however you don't need to be those things right off the bat to be successful at B2B sales.

    I read so many reviews before doing my interviews and i was scared. I was scared to work for them because I thought "uh oh pyramid scheme".

    They aren't scamming you, they're just going off a model that is good for the company and good for you if you are a hard worker. Many of these reviews I read here that are negative, make me think that these people were either rejected at the interview process or simply don't have what it takes to work hard and earn their money.

    Think about it this way, you could either work for a new grad position and make 40k a year and get coffee for your superiors + take sh*t from management which will make you miserable OR you can make at least 40k a year by working your butt off doing B2B (commission structure is very good) and learning true skills that will make you grow as a person/entrepreneur.

    Your pick.

    PS. Wasn't paid by the company for a good review. From what I saw by interacting with them, they have bigger fish to fry.


    - not enough sweets in the waiting room
    - needs more sweets in the waiting room
    - oh, did i mention sweets?

    Advice to Management

    The recruiters at the front desk should be able to juggle fire and serve beverages on rollerblades. It is not enough that they are super nice and talkative.

See All 63 Reviews

Addella Photos

Addella photo of: Our B2B team leading the nation in sales volume and quality
Addella photo of: Catching a Jays Game with a few of the B2C team!
Addella photo of: National Conference 2016
Addella photo of: Volunteering for Operation Smile Summer'16
Addella photo of: The team that plays together, stays together!
Addella photo of: Wearing BLUE for Barb - Supporting Colon Cancer Awareness Day
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Addella Interviews



Getting an Interview

Getting an Interview





    B2B Sales Agent Interview

    Anonymous Interview Candidate in Toronto, ON
    Declined Offer
    Neutral Experience
    Easy Interview


    I applied online. The process took 2 days. I interviewed at Addella (Toronto, ON) in June-2017.


    Small phone interview followed by face to face with just emphasis on background and future goals. Was asked to come in after the phone interview and had a 1:1 with a nice lady who asked me about my goals in life.

    Interview Questions

See All 45 Interviews

Addella Awards & Accolades

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