The process: screening call with HR, 1-hour interview with a hiring manager, a take-home case study with presentation to the team, and a final "cultural fit" interview with the COO and PM. Five steps in total. The interviews themselves weren't particularly challenging - straightforward questions, nothing unexpected. I made it to the final round. The case study is where I'd warn people. They say it takes approximately 3 days, which is true only if those are full working days. It's a substantial piece of work - multiple datasets, competitive analysis, a full GTM strategy. During one of the sessions, an interviewer mentioned they were "writing down ideas." Draw your own conclusions. I'm not the first person to notice this - it shows up in other reviews here too. The final interview was framed as a cultural fit conversation. It wasn't. It was a competency-based interview with the kind of questions that should have come up in round one - plus two additional challenges. Nothing about values, culture, or mutual fit. Felt like a different interview was inserted at the last minute. The process was pushed to move quickly on their end. When I needed the same urgency from them, scheduling became difficult. The ending: a short WhatsApp message saying they wouldn't be moving forward. No feedback, no call, no explanation - after five rounds and a multi-day case study. That's the part that sticks. The least a company can do after asking that much from a candidate is a brief honest conversation about why. If you're considering applying: go in with eyes open about the case study investment and manage your expectations about how you'll be treated at the end of the process.