I applied online. I interviewed at Lippincott (New York, NY)
Interview
Overall great, really chill, they just want to get to know you better as well as a background check in terms of GPA, visa, school, major, and how your past experiences fit into the role
Interview questions [1]
Question 1
a question about your past experience as well as a mini "what would you do" for XYZ company in the case that you wrote about in your cover letter
I applied online. The process took 6 weeks. I interviewed at Lippincott (London, England) in Nov 2024
Interview
There was 2 virtual interviews. The first was to sort of just to get to know you with a member of HR, it was straightforward. However, this call was rescheduled a number of times and I thought I was going to be ghosted! The second interview was with two people from the office, this was one was also straightforward but they gave you a "case". The final interview was a "Superday" at their London Office, this one was a series of interviews - with a couple of cases and a written exercise along with a group activity.
Interview questions [1]
Question 1
They asked a simple market segmentation question during the Super Day - and they also asked what is one brand I would like to re-brand and how I would go about doing it. They also asked what made me want to do brand strategy consulting as opposed to other professions.
Straightforward, you'll know if you get it. One screening, then case + behavioral, then superday. The case is chill, they have you do a brand analysis, but you really need to stand out.
Interview questions [1]
Question 1
Analyze this company's branding in comparison with the industry.