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      Lippincott

      Part of Oliver Wyman

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      Brand Strategy Intern Interview

      Dec 22, 2025
      Anonymous interview candidate
      London, England
      No offer
      Neutral experience
      Difficult interview

      Application

      I applied online. The process took 6 weeks. I interviewed at Lippincott (London, England) in Nov 2024

      Interview

      There was 2 virtual interviews. The first was to sort of just to get to know you with a member of HR, it was straightforward. However, this call was rescheduled a number of times and I thought I was going to be ghosted! The second interview was with two people from the office, this was one was also straightforward but they gave you a "case". The final interview was a "Superday" at their London Office, this one was a series of interviews - with a couple of cases and a written exercise along with a group activity.

      Interview questions [1]

      Question 1

      They asked a simple market segmentation question during the Super Day - and they also asked what is one brand I would like to re-brand and how I would go about doing it. They also asked what made me want to do brand strategy consulting as opposed to other professions.
      Answer question

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