I applied through university. The process took 3 weeks. I interviewed at GE (Atlanta, GA) in Jan 2009
Interview
On campus behavioral interview lasted 1 hour. Follow up interview was a few weeks later, was flown into Atlanta, GA for 6 back-to-back behavioral interviews. Interviewers were looking for employees who want a career in GE and who have demonstrated leadership over technical finance experience. Offer was extended a few weeks later.