Submitted resume online through their website. After about 2 weeks I received an email from HR and had a subsequent phone call with the recruiter. Then another call with the hiring manager a week or so later, and finally after about another week I was brought in to meet the hiring manager and three other employees I would be interacting with. Almost a month duration from first contact to the office interviews. The interviews were professional and I feel they asked typical questions for the role. I was told several times during the process that my experience matched well and was "what they were looking for". However, I was told they went with another candidate with similar experience but with more exposure to their industry. I don't necessarily agree that industry experience would be a differentiating factor for this position, and it would have been helpful for them to state upfront if that was a potential deal-breaker. I was surprised, as they didn't seem that myopic during the interviews.