2359 Media interview questions

I applied online early-mid 2022, the next day i received an email with 2 forms to fill and a coding test to do within few days. Once completed i scheduled an initial call with HR, very friendly, just to know me better and gave me a little quiz at the end ( nothing technical ). Next step was a technical interview with a senior developer. Overall it went well, However after few days, the HR emailed me they regret no to proceed with my application and it was not easy decision after all.

~Interviewed more than a year from date of submission, take this with a grain of salt as their processes may have changed~ Went through the usual resume submission on the portal. The HR team was quick to revert and requested that I fill out 2 rather lengthy Google Forms that covered everything from personal interests to industry related topics. I was then invited for a F2F interview (pre-CB) at their office where I was interviewed by 2 people (1 from the team and 1 from HR). Questions were straightforward enough and felt like the interview went alright. Which was why it was such a surprise that I heard nothing back for 2 weeks. Following which I sent a follow up email and only got a reply another week later that they decided not to hire for that position at all??