Check out your Company Bowl for anonymous work chats.
Meet ML’s Client Services Manager, Brooke Castino. Since starting with ML in 2021, Brooke has built a reputation as a problem solver who ensures the ML team is well-aligned with her clients' strategic objectives. She received the 2022 ML Value Award for Achievement in recognition of her impact on the firm's success. Brooke is a multi-tasking dynamo who says, "Collaboration and a consultative approach are key to the success of every project." Learn more about Brooke. #LeadershipMatters #B2BSales #ExpertsYouCanTrust #EmployeeCentric #RemoteWorkforce #datadrivendecisions #TAM #audiencedevelopment
At ML, we have found that interviews conducted by phone rather than through an electronic survey result in a much higher completion rate. Mariana Loboguerrero, Sr. Market Research Specialist and Executive Interviewer, shares, "Speaking directly to customers provides a way to probe on responses and get a more robust view of their perceptions. A two-way interaction is also a more positive customer experience than a sterile one-way interaction with an electronic form." #expertsyoucantrust #predictablesalespipeline #b2bsales #voiceofcustomer #winlossanalysis #marketresearch #clientqualityassessment
"MarketLauncher is the partner we want to work with. It's become very clear to us that they are a best-in-class solution. If we were to re-evaluate in the future, it wouldn't be to work with a different partner in the same space. ML is phenomenal at what they're doing. We have seen a lot of success." – Sr. Director Platform Operations, Advertising Technology Company
MarketLauncher is a proud supporter of CECO (Conductive Education Center of Orlando). Our President is a Board Member, and we participate in the annual Night of Dreams. Learn more about CECO.
"I can't recall a single time that we've requested something from ML they haven't been expeditious in providing. It is rare to have that level of responsiveness, so kudos to you all on that." – VP Sales, Healthcare Technology Company #b2Bsales #expertsyoucantrust #strategicoutboundsales #salesbestpractice
Meet ML’s Data Manager, Mary Alice Renners. Mary Alice started with ML in 2010 and is based in Bochum, Germany. She applies her creative thinking skills to the data management roles she performs. Mary Alice says, “The (ML) remote work environment allows me to apply my professional experience and education to assist clients in using data to make sound business decisions.” As a member of our newly formed Operations Team Champions Program, Mary Alice will focus on improving and innovating our research and list-building capabilities. Learn more about Mary Alice.
Listen to your data, and pivot in response. Here’s an example of how the ML team recently did that successfully. The target market our client thought would most be responsive to its offering wasn't engaging. By analyzing the data we received through our outreach (both LIVE and by email) we were able to change direction and focus on a new group of individuals not initially thought to be a fit. All of this came together due to the strategic thinking of team members Peter DeBartolo, Stephen Kirkpatrick, Sharon Kulawiak, Kelly Lane, and Tony Norton whose data analysis, communication and collaboration solved this roadblock to success. Great job, guys! #b2Bsales #expertsyoucantrust #strategicoutboundsales #salesbestpractice
Listen to your data, and pivot in response. Here’s an example of how the ML team recently did that successfully. The target market our client thought would most be responsive to its offering wasn't engaging. By analyzing the data we received through our outreach (both LIVE and by email) we were able to change direction and focus on a new group of individuals not initially thought to be a fit. All of this came together due to the strategic thinking of team members Peter DeBartolo, Stephen Kirkpatrick, Sharon Kulawiak, Kelly Lane, and Tony Norton whose data analysis, communication and collaboration solved this roadblock to success. Great job, guys! #b2Bsales #expertsyoucantrust #strategicoutboundsales #salesbestpractice
Are you looking for a way to better understand how your clients value your company, your team, and your solutions? Consider implementing a Client Quality Assessment. Learn more. #voiceofthecustomer #b2bsales #expertsyoucantrust #clientsurveys
Persistence pays off! Congratulations to ML’s Tori van der Geest for proving that persistence does indeed pay off! B2B sales isn’t easy. It usually takes patience and a thoughtful cadence of outreach. It's all about timing, nurturing a lead, and following through. Tori recently booked an appointment we had been chasing for almost one year. We know this because everyone involved including Tori kept thorough notes in HubSpot (yet another Best Practice!) which was a key contributing factor to her booking the appointment. Read on: * Call Prep Notes: 5/25/2022. Prospect is interested but the timing isn’t right. “Check back next year.” * 10/13/22. Prospect says they are in the midst of a major technology change, but would like to see some info, which is sent. Tells Tori to check back in a few months. * 1/12/23. Prospect advises that the tech change is still in progress and “she is drowning” but please check back in a few months. * 5/19/23. Prospect is now available to tackle a problem they are experiencing that our client can resolve. Meeting is booked! Thank you for your professional persistence, Tori! Learn more about Tori. #b2Bsales #expertsyoucantrust #strategicoutboundsales #salesbestpractice
