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Do you know your target market as well as you should? A Voice of Customer (VoC) project can influence your sales pipeline and accelerate revenue growth. #voiceofcustomer #voc #expertsyoucantrust #knowyourcustomer #marketresearch #intelligentoutboundsales
Meet Anna Wilferth. Anna has impressed clients and coworkers alike since joining ML in 2022. Her zest for life and genuine love of meeting new people make her a perfect fit as an ML Client Services Manager. Anna has an incredible knack for breaking the ice and making people feel comfortable and connected, which is fitting because she believes collaboration is key to a successful client relationship. "In my role as the client services manager, I stay focused on what I do best which is closely working with clients and remaining goal oriented. I invest time in understanding a client's goals for their organization and work collaboratively with the talented teams at ML, including our market researchers, data analysts, and content writers… so we can all succeed.”
At MarketLauncher, Inc., we know that collaboration, communication, and overall sales performance are key to retaining clients and crucial to continued growth. As we all have seen in 2023, successful prospecting methods are changing. We are excited to announce that Jennifer Aldinger, who has been a leader at the forefront of those changes, has been promoted to Sr. Sales Manager. Jennifer will lead our talented Sales Development Specialist team in embracing new and innovative strategies that result in quality sales meetings for our clients. Congratulations, Jennifer!
Please join us in congratulating Terri-Lynne Anderson on her much-deserved promotion to Director of Business Development. Terri-Lynne will join the ML Leadership Team and split her time between developing new business for MarketLauncher, Inc. and continuing to support existing client accounts. This new role combines Terri-Lynne’s strengths as a sales leader to acquire new business opportunities for ML and her remarkable ability to build trust that drives sales activity for our clients.
The world of prospecting and B2B sales is changing, and so is ML. To help us embrace the opportunities these changes represent, we have promoted Teresa S. Block to Sales Manager. Teresa has demonstrated what it takes to find, qualify, research, book, and make sure meetings are conducted for our clients. She has been a top-performing Market Research Specialist for more than a decade and led that team through many changes. She has also successfully completed several Sales Development Specialist assignments over the years. Most recently, she helped us roll out a Sales Research pilot project. Now, she will take on Sales Management of assigned accounts, working in all these roles as needed to ultimately achieve the end goal for the client. Congratulations, Teresa! Thank you for everything you do! Learn more about Teresa.
“In the world of social media, industry events are becoming more important because they provide a touch point where you can see a face and shake a hand, and maybe even break bread with your client or prospect.” ML Client & Participant in our Client Quality Assessment Survey 2023. Many of the participants in “ML’s 2023 Client Quality Assessment Survey” said they are incorporating trade shows, conferences, and their own hosted events into their sales efforts but are being much more strategic. They have moved away from participating “because everybody else will be there” or “we have always done that show” to a higher focus on revenue generation, relationship building and raising brand awareness. Respondents are participating in events that attract their total addressable market. Therefore, they are investing in initiatives to better identify and understand target audiences so that they can make the best decisions concerning event participation. Learn more about taking a strategic approach to event participation.
Meet Theresa Applegate. Theresa has been with ML since 2013 in a variety of roles. She has always had a natural affinity for technology, which led to her current role as our Technology Manager. ML has provided career growth for her, and our flexible work environment provides other benefits that are important to Theresa. “I have held a variety of roles at ML since starting in 2013,” Theresa says. “MarketLauncher has offered me the opportunity to work remotely and grow in my career doing something that I love. There is no shortage of opportunities for career growth, but I also have the flexibility to be there for important family milestones.” #B2BSales #ExpertsYouCanTrust #EmployeeCentric #RemoteWorkforce #datadrivendecisions #techsavvy
ML conducted a Client Quality Assessment (CQA) survey earlier this year. We wanted to understand the challenges affecting our clients’ ability to achieve revenue growth goals. 90% ranked Market Conditions as their first or second top challenge, followed by Internal limitations. Limitations included lack of technology, shrinking access to capital, poor data, and people resources. Download our CQA Survey Summary to learn more, including the initiatives our clients are putting in place to overcome these challenges. #AccountBasedMarketing #AccountBasedSelling #VoiceOfCustomer #Events #Data #CompetitiveResearch #ExpertsYouCanTrust
ML clients are employing Account Based Marketing and Selling tactics to stay focused on high-value opportunities. “We're doing ABM right now. It's very strategic. We are really focusing on our clients and going after where they want us to play. We're not doing a big shotgun approach; it is more of a laser focus on the ABM side.” ML Client & Participant in our Client Quality Assessment Survey 2023 Learn more: ABM Meets ABS: Maximizing Campaign Effectiveness. https://lnkd.in/gWR5ed6F #expertsyoucantrust #totaladdressablemarket #tam #audiencedevelopment #b2bsales #voiceofcustomer #accountbasedselling
"As a neutral third party, we have an advantage in engaging executives. My role is to encourage the interviewee to give productive feedback (the bad and the good) that allows our client to understand what their customer is truly thinking. It’s been my experience that clients are more willing to offer constructive criticism when they realize they are talking to an objective third party." Joanne Strobert, Sr. Sales Development Specialist and Executive Interviewer, MarketLauncher #expertsyoucantrust #predictablesalespipeline #b2bsales #voiceofcustomer #accountbasedselling
