Does VisitScotland pay their employees well?

According to anonymously submitted Glassdoor reviews, VisitScotland employees rate their compensation and benefits as 3.6 out of 5. Find out more about salaries and benefits at VisitScotland. This rating has improved by 2% over the last 12 months.

How satisfied are employees working at VisitScotland?

77% of VisitScotland employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated VisitScotland 4.2 out of 5 for work life balance, 4.0 for culture and values and 3.3 for career opportunities.

What are the top reviewed jobs at VisitScotland?

Marketing Executive (3) , Visitor Services (3) , Customer Service (2) , VSA (2) , Visitor Services Assistant (2) , Visitor Services Associate (2)

What are the pros of working at VisitScotland according to real employee reviews?

"Understanding and human managers, would highly recommend, good values" ((in 4 reviews)); "Approachable management and friendly team environment." ((in 4 reviews)); "Employee friendly, work life balance," ((in 4 reviews)); "Friendly staff" ((in 4 reviews)); "Great colleagues to work with" ((in 4 reviews))

What are the cons of working at VisitScotland according to real employee reviews?

"Senior management is exceptionally weak" ((in 3 reviews)); "Where promising careers die... Average pay and ill mentality, especially in the visitor services team." ((in 3 reviews))

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VisitScotland

VisitScotland Reviews

4.0

77% would recommend to a friend

(61 total reviews)

Malcolm Roughead

92% approve of CEO

66% positive business outlook

Ratings by category

4.3

Diversity and inclusion

4.2

Work/Life balance

4.0

Culture and values

3.6

Compensation and benefits

3.4

Senior management

3.3

Career opportunities

VisitScotland has an employee rating of 4.0 out of 5 stars, based on 61 company reviews on Glassdoor which indicates that most employees have a good working experience there. The VisitScotland employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Ratings by demographic groups

Ethnic group

Gender

Sexual orientation

Disability

Parent or family caregiver

Reviews by job title

61 reviews

5.0

Apr 18, 2026

Great office, shame for closure

Visitor services assistant

Recommend

CEO approval

Business outlook

Pros

Great team, wonderful managers and flexibility to work.

Cons

They closed the visitor offices around Scotland.

4.0

Jan 26, 2026

solid stable company

Media executive

Recommend

CEO approval

Business outlook

Pros

positive friendly work environment that allows for growth and development

Cons

Fairly structured and rigid framework across the business

5.0

Nov 17, 2025

Excellent culture

Product owner

Recommend

CEO approval

Business outlook

Pros

Very warm, caring organisation with interesting digital products and a talented marketing team

Cons

Public sector can sometimes be slow

Viewing 1 - 3 of 61 Reviews

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Jobs at VisitScotland

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Data Product and Platform Analyst