Rocket Fuel Reviews

Updated Jul 21, 2020

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3.4
59%
Recommend to a Friend
100%
Approve of CEO
Rocket Fuel CEO George John
George John
1 Rating
Pros
Cons
  • "Stock price very volatile and on a downward path(in 12 reviews)

  • "Typical growing pains of a fast-growing company, but nothing glaring(in 9 reviews)

More Pros and Cons
  1. "Amazing Workplace full of opportunities!!!"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
     
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Rocket Fuel

    Pros

    - Great team to be a part of - Leader in technology & innovation - Amazing career advancement opportunities

    Cons

    - None to date !!

    Continue reading

    Rocket Fuel Response

    September 9, 2015Employer Representative

    Thanks for the review. We think so too. We still have a ways to go, but are glad to see how things are improving.

  2. Helpful (2)

    "Sales Leader"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee 
    Recommends
    Neutral Outlook
    Approves of CEO

    I worked at Rocket Fuel full-time

    Pros

    * hired some of the best and smartest people * work hard, play hard culture * the ad platform was ahead of its time and better than most

    Cons

    * unrealistic vision of where the industry was heading * politics * egos

    Continue reading

  3. Helpful (4)

    "Sales"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
     in Toronto, ON
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Rocket Fuel

    Pros

    - Rocket Fuel hires great people - You will learn a lot at Rocket Fuel

    Cons

    - Rocket Fuel's technology is flawed in terms of accuracy, brand safety and customer approval - The cost for marketers to do business with Rocket Fuel is higher than most players in ad tech. - Low morale company wide

    Continue reading

    Rocket Fuel Response

    March 25, 2016Employer Representative

    Wow. Sounds like you don't believe in the product, which is probably why you aren't enjoying Rocket Fuel. If you have concerns, please feel free to share them with Randy, Bill or anonymous@

  4. "Enterprise Account Executive"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Toronto, ON
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Rocket Fuel full-time for more than a year

    Pros

    Rocket Fuel is a fantastic company to work for. - Our AI technology works as well as we say it does and I've seen amazing results for clients that I work with. - We offer innovative solutions and heavily invest in research, so I'm constantly learning. - Our company has grown fast and we now have the right leaders in place to make the right changes to keep up with the fast pace growth. Our new interim CEO, CRO, CFO, VP of Marketing and SVP of HR have done a great job so far and I'm super excited about where they are taking us. - People wise, I'm surrounded by loveable, but nerdy colleagues. I'm inspired by all the intelligent and hard working people that work here and love how everyone is collaborative and willing to help, no matter where in the world they are located. - Compensation and Benefits: no complaints, although it would be nice to have an RRSP matching program. - Perks: love the opportunity to travel to our different offices for training and it doesn't hurt that we're well stocked up on snacks and have free lunches twice a week.

    Cons

    - Canada is a smaller market and we don't have some of the more innovative marketing solutions that are available in the US market. - Need to build our expertise of the Canadian market when it comes to research and industry stats.

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    Rocket Fuel Response

    July 10, 2015Employer Representative

    Thank you for your feedback. Canada is an important market to Rocket Fuel and we look forward to supporting its growth.

  5. "Great place"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Office Manager in New York, NY
    Recommends
    Negative Outlook
    Approves of CEO

    I worked at Rocket Fuel full-time for more than a year

    Pros

    I loved my time at Rocket Fuel

    Cons

    It ended too soon due to the acquisition and merge.

  6. "It was great working for this company"

    3.0
    Former Employee - Credit Controller in London, England

    I worked at Rocket Fuel full-time for more than 5 years

    Pros

    Great people and environment

    Cons

    Too many working hours

  7. "Great company and culture"

    5.0
    Former Employee - Senior Account Executive 

    I worked at Rocket Fuel full-time

    Pros

    Great company and culture

    Cons

    Managers were spread too thin.

  8. "Great company but....."

    5.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Sales in New York, NY
    Recommends
    Negative Outlook

    I worked at Rocket Fuel full-time for more than 3 years

    Pros

    Great people, Client focused, Awesome CEO

    Cons

    Cash flow negative, acquired, bankrupt

  9. "Was great while it lasted"

    4.0
    Former Employee - Full Stack Engineer 

    I worked at Rocket Fuel full-time

    Pros

    Great people and culture. Unfortunately the long-term vision was not realistic.

    Cons

    Company leadership did a poor job of executing on pivot.

  10. "Good co-workers"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Director, Construction Management 
    Doesn't Recommend

    I worked at Rocket Fuel full-time

    Pros

    fun working environment, and good projects

    Cons

    long hours, unorganized AP dept

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