GfK Reviews

3.4

62% would recommend to a friend

(1,599 total reviews)

Jim Peck

69% approve of CEO

47% positive business outlook

GfK has an employee rating of 3.4 out of 5 stars, based on 1,599 company reviews on Glassdoor which indicates that most employees have a good working experience there. The GfK employee rating is in line with the average (within 1 standard deviation) for employers within the Management and consulting industry (3.7 stars).

Reviews by job title

2K reviews
2.0
Feb 6, 2019

Used to be great but has gone downhill

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

It used to be a great place to work until a private equity firm made a significant investment in the company and took it private.

Cons

The company is in complete disarray at the moment. It is making too many cuts and letting too many talented people go. The decision to sell off four profitable business units to Ipsos was a blunder of epic proportions.

1.0
Jun 30, 2016

Would not recommend

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Some decent coworkers Able to work with the US teams

Cons

Senior management are NOT transparent Salaries are at the very low end and pushing robbery. Combination of being understaffed and not enough work which is a rarity It is a revolving door for employees coming and going because they cannot retain their employees Job descriptions not produced when asked for them Limited career development - hesitant to promote Bad location Senior management constantly have mood swings

3.0
Oct 14, 2012
Recommend
CEO approval
Business outlook

Pros

Work life balance is respected. Female colleagues were allowed to take extended leaves for family reasons

Cons

Senior Management takes a hands off approach, and does not get involved in addressing pressing issues. Also, the company is run like a family business so it is at the mercy of volatile mood swings by senior management

Viewing 1 - 3 of 1,599 Reviews

Glassdoor has 2,215 GfK reviews submitted anonymously by GfK employees. Read employee reviews and ratings on Glassdoor to decide if GfK is right for you.