I would not describe them as a franchise or franchise model. They are more closely related to a license agreement model. They offer little to no proven processes for business development or franchise profitability. Their method for teaching client acquisition is just teaching, no real broadly proven process for implementing growth of the business . It is primarily based on the independent success of an independently successful franchisee that was successful in marketing and client acquisition before becoming a franchisee. A common theme for new franchisees is that they get out of the three week certification excited about the content for business coaching but lost on how to predictably get customers and sustain a franchise. You really more than anything pay to license the use of the content. There are sporadic attempts at support, but no real processes that is predictable and profitable to a broad base of committed new franchisees from various backgrounds. Only a narrow group succeeds in their model and they do that independent of a franchise system. In fact the few top franchisees recognize this gap and try to sell their independent processes to other franchises in an effort to help them implement a system and process for growth and profitability in a niche that worked for them I.e. business exit coaching, group coaching for small business entrepreneurs, executive coaching, behavioral assessments, etc.