Purgatory In Pink - Store Manager Vow'd Employee Review

1.0
Jul 31, 2025
Recommend
CEO approval
Business outlook

Pros

Loved my store team and the brides!

Cons

Culture from above seems to be the biggest issue. The upper management gets an idea in their head about a person that isn’t meeting the 50% to 60% conversion goal and it feels like the associate put in a black list and feels like the only focus is on the negative. Leading in this way really hurts the morale and causes the team members to underperform. If you treat a person like an under-performer they will become an under-performer. Every time the district leader comes into the store it seems an employee quits right after. Often it’s a better performing employees that is not willing to put up with her toxicity and constant change in expectations. Vow’d needs to accept that the successes don’t just come from great sales people, but great culture, great products and availability to those products. District leadership is caustic, and is hypocritical, ambiguous and deceptive. The district leader would give leaders goals to give associates and once they achieved them those goals were no longer good enough to reward them with a pay increase or promotion. This would cause top talent to distrust the store leaders advocacy for them. The district leader deals with things in a very condescending manner and employees were uncomfortable with the way they talked to management in front them. The leaders are then having to try to generate positive culture in a very different way filtering the negativity that the district brings. If leadership can’t communicate in a positive way their “trusted” leaders begin to feel insecure about themselves enough that they are not able to express themselves in a way that is collaborative and meaningful to the betterment of the brand. Not every leader thrives on negative interventions, some need positive outcomes sandwiched with constructive coaching and proven solutions. The training the district leader would come and do every visit would not result in anything productive. The store leadership was made to feel like it was their inability so they began to accept this way of thinking rather than remembering the successes that they have been able to achieve. Being beaten down all the time is not a way to produce a winner or a change for the positive. With leaderships’ anxious micromanaging and contradictory expectations it’s completely obvious why they run through management. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel." Maya Angelou No matter what, as a Christian company the lack of grace, respect and compassion that leadership has is a considerable part of the reason the company isn’t more successful. I’m so disappointed to have worked in this culture knowing that the mission of this brand as a whole was something I was so excited to be able to be a part of. At Vow’d it felt like this was never really a priority to this brand. That being said I believe the store/company will not survive if it continues to have closed minded toxic leadership, poor product management and lack of support to the individual store needs.

Explore other reviews about Vow'd

5.0
May 4, 2026
Recommend
CEO approval
Business outlook

Pros

Learn a lot, fun team, love working with brides

Cons

Sometimes understaffed pay could be better would love commission

2.0
Feb 23, 2026
Recommend
CEO approval
Business outlook

Pros

Great benefits up front. Good insurance, tons of sick time, PTO. The fufilling joy you personally get from helping brides is so nice. A very girls-girl world. Cute work environment. Sorta casual wear? Very mainstream brand. The most warm bridal shoppe you can work for. The company is new so there's not too many rules (but that's a con too) If you're young and just need part time work- go right ahead but read the cons before you commit. Discount at store and atlar'd state. Good learning experiences.

Cons

You are locked in. Even when you're off- you're always on call to come in. Requests off are requests- but the business will always come first. Even if its a funeral, a ticketed event, a birthday; vow'd is your commitment. They allow brides to book hours before a time slot and the company looks to management to find coverage for their appointment. Stores NEVER have enough staff. They hire in relation to the exact number of brides the store can host. Every win you have- is not enough. A store can be 30% above goal, and its always questioned why its not 100% more. YOU WILL HAVE ZERO TRAINING. I was hired on, and thrown in, and am having negative conversations and warnings two weeks in. Associates beg for training but there's no time to teach anyone because brides are booked backtoback. You do not get breaks. Not to eat or even potty- for your entire shift. The store's alloted hours are so low and cant support the business with the staff. The pay structure is wildly vast. ASK FOR YOUR WAGE and they will meet you- if you don't you're getting minimum. I see that every associate is paid worldly different when i submit payroll- its so sad. This isn't just my store its a company thing unless you're their knoxville location.

2
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