Oct 18, 2017
TubeScience Response
8yHey,
Thanks for the feedback. I'm the company CEO, so I presumably gave that talk...
First, I'm really and truly sorry you had an unpleasant experience during your 5-day paid trial.
We created the trial program -- which to be clear is basically a long paid working interview, not a freelance gig or contract position -- so that we can evaluate whether people are going to enjoy working here, and to help us determine if they will be able to make a real contribution to the team and to our clients.
Some specific notes:
1. Regarding diversity of hires:
Yes, we are hiring for a variety of roles. And we place a huge value on diversity of backgrounds -- ultimately we produce videos that are viewed by hundreds of millions of people, so we need a team that has a truly diverse background to make those.
But I would absolutely disagree with your condescending description of some of those as "YouTube creator wannabes." We've found that a self-taught person who can create authentic content that their audience wants to watch is going to bring as much to the table as someone 'legit' who graduated from a top-tier film program.
2. Regarding video quality:
It's our job to make videos that those hundreds of millions of regular people, on Facebook and Instagram and elsewhere, will *choose* to watch. Unlike a TV ad that can't be skipped, TubeScience ads are all opt-in. Consequently, it's our job to make content that those people will find interesting, informative, and relevant to them and their lives and needs. When we succeed, the data show that clearly. When we fail, we get immediate feedback and can adapt.
It turns out that what you might think of as "high quality" isn't actually what a consumer on FB/IG cares about. They often don't care if something was shot on an iPhone or a 6K Red Dragon -- they want to understand how a product will make their lives a little bit better. So we encourage our team to think about what really matters to the consumer. Consequently, sometimes our videos may appear to be technically simple (even though there's usually a lot of thought and historical data that guides the narrative component). At other times, especially when selling a high-end, visually striking item, we'll put a lot more of the focus on shooting and editing in a manner that showcases the product at its best. It's really just a question of what makes sense for the end consumer and what they'll want to see.
For people who do make it through the trial and get a full time offer, we try our best to let them work on things that they find challenging and professionally fulfilling.
3. Thank you again for having participated in the trial program, and I'm sorry it didn't work out. As you observed, we end up making a full-time job offer to only about 50% of people who do the trial program. So if it didn't work out here, it's absolutely not personal, and I wish you the very best success!
Moshe
CEO @ TubeScience