Pros
- Great benefits (which are shrinking day by day) - Work life balance (which is getting worse by the day) - Still somewhat remote - Good starting pay (but no growth afterwards, and annual bonus is meh)
Cons
Where do I even start? Triplelift used to be a really fun place to work at but now has become a shadow of its own past. Most of the smart folks have left the company and recurring layoffs have created a pervasive sense of instability and low morale. Leadership lacks spine and the new CEO, in particular, comes across less as a visionary leader and more as an enforcer of Vista’s cost-cutting agenda — executing directives with little transparency or independent direction. For engineers, success here requires a high degree of self-sufficiency. Mentorship and collaboration are limited, and asking for help is often met with referrals to documentation rather than direct support. If you're new to ad-tech, be prepared for a steep learning curve. In some cases, domain-specific jargon is used more to assert authority than to share knowledge, making it harder for newcomers to ramp up effectively. There are mostly two types of people, some very smart folks with humility and some very average folks that just throw around ad tech jargon to sound smart but have no actual technical knowledge or experience. Cross-team collaboration is extremely difficult. Even simple projects often require executive escalation just to get buy-in, and some teams act as though they're overwhelmed when they're not, making simple requests feel like major impositions. Meanwhile, there are others who work diligently and consistently without recognition. Unfortunately, internal politics and ego clashes at the leadership level are increasingly common, and engineers often bear the consequences. Hiring practices also reflect a lack of direction. Roles are often poorly defined, and it's not uncommon for new hires to be reassigned to completely different responsibilities — only to be let go for not meeting unclear expectations. In some cases, employees have been laid off before even completing their probation period. If you have a stable job with a decent company, please do not apply here.