Everything. Who is a better tomorrow for? Shareholders? Corporate leadership? It sure ain’t for field director level down at this point. This whole situation is beyond sad. I don’t know what company can afford the loss in talent that we have just went thru. Don’t worry though, they’ll have a fresh faced global graduate with no experience ready to force ship endless product in your place. Our customers, yes, account level too, are sick of our BS. If I were a category manager for a major chain, I would be throwing my weight around at this point. We have funneled everything into major chains forsaking smaller customers that helped build our business, not to mention Lorillard’s that we paid so handsomely for. There will be a day when one of the big guys pulls the rug out from under us and we will have to beg the “little guys” to get back in the door. I know what I would say after 3 plus years of continuous realignment, resource reduction, and ENDLESS brand launches that aren’t selling. “No thanks!”
