Pros
Consultative sales process focused around added-value solutions, support, implementation services snd professional development to augment Autodesk software. IMAGINit Technologies offers some proprietary solutions such as Clarity, that can help design firms save time/money in helping them achieve process/workflow efficiencies.
Cons
Highly competitive and price-sensitive. IMAGINiT has lost many clients to competitors due to high sales rep and manager turnover and lack of consistency in those areas. Many of the value-added services do not resonate with clients/prospects that already have firm relationships with other Autodesk resellers and are seeking additional Autodesk seats but who do not perceive that they have significant challenges in their workflows or process efficiencies. Many clients/prospects do not see enough of a compelling event to switch to IMAGINiT based on the relatively high-priced services that IMAGINiT offers.