Pros
Strong name recognition and reputation for quality. Wide variety of products, including installation services. Technology is a huge priority and changing constantly to be cutting edge for this industry.
Cons
National marketing is used for regional branches, with very little adaptability to local areas. Marketing has virtually no ability to try something new. Same lame marketing gimmicks every month, just alternated back and forth. Company is constantly hiring new reps, then giving them the best leads to get and then keep them going. New reps are often children of Pella management, which of course these kids are not going to be given low quality leads to allow them to fail. Not much loyalty to long term successful reps. No commission increases or gas mileage expense ever given in the past 7 years despite constant price increases each year. Impossible to sell larger projects without taking sizable commission cuts. Horrible service department, leading to many lost, pissed off and frustrated customers.