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National Instruments

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Director, Sales - Sales Director National Instruments Employee Review

4.0
Oct 3, 2017
Recommend
CEO approval
Business outlook

Pros

NI has always done a tremendous job of assembling very talented people who are great to work with. The work life balance has always been very good.

Cons

While many of the execs think NI is a meritocracy, it is not. Style is often rewarded over substance and results. The pay has typically lagged the market. NI hasn't hit it's 18% profitability goal since 2000. Without consistent, double digit growth, the culture at NI will take a hit.

Explore other reviews about National Instruments

5.0
Jun 23, 2026
Recommend
CEO approval
Business outlook

Pros

Great place to work, wonderful environment and people.

Cons

Teams were let go after they were purchased. I'm not sure how it is now.

5.0
Apr 13, 2026
Recommend
CEO approval
Business outlook

Pros

The people and the culture! Mostly very helpful, smart, fun loving group of employees. NI hired a lot for culture fit and that made the day to day a lot of fun.

Cons

Company vision from the higher ups suffered greatly after the pandemic.

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